Business

The Real Challenge is to keep up with the High Velocity of Digital Change, says Invigor8 co-founder, Alex Lombard

Published

6 years ago

June 19, 2019

In a world where it is becoming increasingly important for businesses to have a digital presence, there are entrepreneurs and budding digital nomads who are striving to meet that requirement. These 20-something people have virtually built their vast business empires by cracking the code behind Instagram marketing. Alex Lombard is one such entrepreneur, who is helping multimillion-dollar businesses increase their social footprint and of course, their revenues.

Lombard got his start at the age of 21 when he realized that the conventional path of working 40 hours a week for 40 years is not meant for him. Driven by the urge to do something, not within the norms of society, he joined Instagram to leverage the opportunity it held in terms of marketing. He spent years scaling his brand while learning the ins and outs of using Instagram to make money.

After numerous failings and countless iterations, Alex finally managed to decode the enigma of Instagram and digital advertising. That’s when he realized that he was ahead of the curve and could establish a solid business by offering his services to individuals and brands interested in boosting their digital presence and scaling the number of followers by tens of thousands.

It was out of this vision that Invigor8 was born – a booming Instagram and social media marketing company that Alex co-founded with his best friends. The company works with pretty much anyone who is interested in leveraging social media platforms to make big bucks – whether it is an upcoming entrepreneur or a thriving business interested in expanding their online presence. In addition to Invigor8, Alex is also actively involved with his other brand – VisionWall. Together; the two entities have more than 1 million followers on Instagram alone.

It wasn’t an easy journey for Alex to create his own enterprise and take it to a point where it is making good profits. The situation of not knowing where the money would come from next is certainly quite daunting, but for Lombard, it was the idea of being completely free that drove him further. The idea of financial freedom appealed to Alex to an extent that it kept him going in the face of adversity.

His efforts are bearing rewards now as Invigor8 is on the path to making $1 million in revenue in 2019. Presently, Alex manages over 100 brands and businesses earning upwards of $1 million a year through his company and helps increase their influence on social media.

Alex’s mantra for businesses and brands to do well on Instagram lies in three things – posting high-quality content, building a fan base of people who love the brand, and lastly, engaging regularly with the audiences. With this, he also recommends people to be aware of the rapid pace of change in the digital world. The real challenge, according to him, is to swiftly adapt to the new trends emerging in digital advertising and get ahead of the others.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.