Business

People Should always be the Motivation Behind your Business, Believes Mohammad Makhlouf

Published

6 years ago

June 19, 2019

Instilling motivation is not an easy task, but it’s necessary for your people to excel, thrive and stay cooperative with your endeavour. It entails a great deal of driving forces for motivating people to work hard and productively for the nation. Acknowledging this fact, a legion of entrepreneurs are striving hard to bring a change in people’s lives by introducing new business ideas and contributing to the educational, social, and cultural development of a nation.

One such person is Mohammed Makhlouf, a Syrian entrepreneur and philanthropist who has carved a niche for himself by devoting his life in doing various philanthropic activities. He has earned numerous accolades worldwide by playing a pivotal role to mitigate Syria’s challenges through his innovative ideas. A man who has no limits, Makhlouf has been pushing big aspirations into a reality, spurring massive technological and cultural transformations. His magnetic personality and audacious vision are continually inspiring others to follow what seems to be impossible.

This 22-year-old Damascus native has pursued BBA degree from the American University in Dubai, owing to which, he has adequate leadership skills, managerial knowledge, critical thinking, communication expertise, and decision-making power to comprehend and solve the burning issues of Syria.

Mohammad Makhlouf was nurtured in a family, which owned major companies in Syria. Embarking on his entrepreneurial endeavour, Makhlouf has co-founded Milk Man Dairy Products and Future Builders. Mohammad owns multiple businesses all across Syria.

Each of his enterprises are engaged in generating employment opportunities to give a fillip to the economy of Syria. Makhlouf sees beyond the current business landscapes, and believes in establishing a company that can make a discernible impact in improving the quality of human life of Syria.

“My business was based on the market needs, what best suits the growth and development of the country,” says Mohammad Makhlouf. He further added that aiding people was always a top priority for him, and owing to his will, he kept excelling in his endeavours continually.

Besides bringing a smile to a legion of faces in Syria, this vivacious entrepreneur has also earned a nod for his charitable works. His brainchild, MRM charity is going to be unleashed in 2022, and is anticipated to contribute in the reconstruction of Syria.

Having drawn some huge investments, MRM is already causing a ripple across the globe. He also owns a charitable sports stadium in Lattakia, Syria.

“Knowing that you can change a person’s life with a little help is rejuvenating and gives you a different perspective on money. It will motivate you to earn because you know that your earning will help you impact several lives,” said Makhlouf, who was coveted with Syria’s “Most charitable Individual in 2018” and the Al-Amal Award 2017.

This Good Samaritan is pleasantly remembered by the locals of Syria after he had saved many victims caught in a fire in Rotana, Lattakia. The massive success that Makhlouf savers today is certainly an outcome of his sheer hard work.

Kudos and more power to this incredibly talented entrepreneur!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.