Business

Andriy Dovbenko’s TechExchange: Advancing AgriTech and DefenceTech Startups

Published

1 year ago

November 24, 2023

TechExchange, the first of its kind two-way technology network programme, founded in 2023 by Andriy Dovbenko, establishes a mutually beneficial relationship between the UK and Ukraine, particularly in the AgriTech and DefenceTech sectors. This collaboration allows Ukrainian startups to access the UK market and tech ecosystem, while UK companies can conduct in-field testing of advanced technologies in Ukraine, fostering growth, innovation, and an exchange of ideas between the two nations. The network also enhances the international reputation of participating startups.

Founded by Andriy Dovbenko, a former managing partner at an international law firm and a Ukrainian-born, UK-based entrepreneur, TechExchange boasts an extensive international network. Dovbenko’s experience and connections in agriculture and technology sectors across various countries provide TechExchange members with unique access to global ecosystems, mentorship, and funding opportunities.

TechExchange is more than a business network; it’s a lifeline for critical sectors of Ukraine’s economy. The programme is instrumental in deploying cutting-edge technologies in Ukraine, which are vital for the country’s economic sustainability and recovery, especially post-war. It provides Ukrainian startups with essential funding, mentorship, and exposure to influential individuals, while UK companies gain practical experience in real-world applications of their technologies in Ukraine. The startups selected for this programme are not only commercially viable but are also equipped to introduce transformative technologies that could significantly impact Ukraine and the world.

TechExchange is not just a platform for technological exchange; it’s a gateway to growth and international recognition for startups in the UK and Ukraine. The programme is designed to provide startups with unparalleled access to resources, mentorship, and markets, thereby enabling them to scale up rapidly and effectively.

For UK startups, TechExchange offers direct access to in-field testing opportunities in Ukraine with payments to cover all costs with regards to supplying technology for in-field testing. This aspect is crucial for DefenceTech companies, as it allows for the practical application and refinement of technologies in real-world scenarios.

Additionally, UK startups benefit from connections to early-stage investors, mentorship on business aspects including pitch deck refinement, access to significant tech events, quarterly office hours sessions and comprehensive media relations support with consultancy around any news they want to announce.

Similarly, Ukrainian startups receive substantial benefits that include visibility at major tech events in the UK, insights into seed grants and startup prize funds, and access to the same level of mentorship and networking opportunities as their UK counterparts. Ukrainian startups will also get the opportunity to contribute to relevant media opportunities. This support is essential for these startups to break into the competitive international market and gain recognition.

Beyond individual company benefits, TechExchange fosters a collaborative environment that encourages the exchange of ideas and technologies between the UK and Ukraine. This exchange is not just about business growth; it’s about building a technological bridge that can lead to long-term economic and social benefits for both nations.

Andriy Dovbenko’s leadership is crucial to the initiative’s success. His unique background, blending experiences as a Ukrainian-born, UK-based lawyer and investor in agriculture and technology, equips him with a distinctive insight into digital innovation in these sectors.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.