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From Startup to Success: How Venture Debt Can Help Your Business Grow

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A new kind of funding is on the upswing for startups — venture debt. According to the US Chamber of Commerce, now that venture capital is drying up, “companies of all sizes look to raise more expansion capital via this alternative form of financing.”

As success stories proliferate of entrepreneurs using this funding solution in their early stages, interest in it naturally increases. Yet, venture debt isn’t the right choice for every business.

“Venture debt can open up exciting opportunities, but the decision to take on these loans is complex,” says Jay Jung, founder and managing partner of Embarc Advisors, a corporate finance advisory firm. “Problems can crop up when startups take on debt, so it’s important to weigh all aspects of this approach carefully.” 

Venture debt explained

Venture debt is similar to other types of loans in that a business founder borrows money from the lender (usually an institutional bank, private investor, or fund that specializes in venture debt) and pays it back with interest over time. Companies that have already raised venture capital but are looking for more money to fuel their growth in-between equity rounds i.e., runway extension, typically use it.

“Venture debt provides funds with a short payback period — usually between 18 months and three years,” Jung says. “Lenders work with companies based on what makes sense for them at any given point in time.”

Venture debt helps businesses bridge funding gaps. “Startups are expensive,” Jung explains. “In their early days, most businesses need to spend time building their products or services while figuring out their go-to-market motion, so they usually don’t have a lot of revenue coming in. At the same time, they still need to pay the bills: employee salaries, rent on space, and other overhead.”

Indeed, as one recent study has discovered, “47% of startup failures in 2022 were due to a lack of financing.” For this reason, successfully securing venture debt can mean the difference between a company’s success and failure.

Venture debt also offers startups the ability to grow their business. “It can be a great option for any business looking to expand its operations, hire more employees and make strategic investments in technology or marketing,” Jung says.

Traditional versus venture debt

“Venture debt differs from traditional loans in a number of critical ways,” Jung says. “Traditional lenders look at a business’s past performance when determining whether or not to approve a loan. But for many startups, there isn’t a track record of past revenue. Plenty of new businesses operate in the red for years.”

For this reason alone, a traditional loan may be out of the question for some businesses.

“With venture debt, business owners can leverage the startup’s profitable future,” Jung explains. “While a traditional bank usually makes founders guarantee repayment by staking their personal property as collateral, founders can give venture-debt investors the right to purchase shares in the future, which is called a ‘warrant.’ In this way, they can use equity stakes to entice investors and other possible lenders.”

According to Jung, venture debt attracts investors because these loans tend to have higher interest rates than traditional loans. “In my experience, interest rates for venture-debt loans usually fall between 9 and 20 percent,” he says. 

Options for venture debt

Startups have three options when it comes to venture debt. The first of these is term loans. “These operate much like traditional loans,” Jung says. “The lender loans the startup funds that must be repaid with interest after a certain period.”

Another option is revenue-based financing, which is paid back through a percentage of future revenue. “These loans can either be short- or long-term,” Jung says. “The important thing is that these startups need to have an established track record of generating revenue.”

The third option is factoring. “With factoring, the lender buys your accounts receivables for less than their face value,” Jung explains. “This gives the startup immediate funds, while the investor reaps the difference between their purchase price and the full amount of the bill.”

However, Jung urges caution with this method. “I’ve seen businesses get mired in situations in which they are never able to finish loans based on factoring,” he says. “They fall into a vicious cycle of relying on the factoring company and never actually get ahead, so the true cost of this approach can be a lot higher than it might first appear.”

Maximizing your success

The benefits of venture debt are numerous. Not only can these loans help you get your startup off the ground, but they can also give you the funds needed to grow as a company and expand into new markets. In the current environment where valuations have declined, extending runway through the use of venture debt may allow a company to grow back into its valuation and avoid a down-round. Still, employing this kind of funding successfully requires care.

“If you are interested in pursuing venture debt for your business, then do your due diligence,” Jung advises. “In particular, success will depend on accurately assessing your business’s needs, choosing the exact right financing option, developing a solid plan for repayment, and following it ruthlessly.”

While these steps may seem daunting, entrepreneurs who appreciate their difficulty may well be on the right track. This is one domain in which overconfidence could prove disastrous, but the good news is that — according to Jung — there’s a way to mitigate this risk.

“If you don’t have a lot of experience with corporate finance in general and venture debt in particular, then consider getting advice from a specialist,” Jung says. “With the help of an experienced advisor, you can be confident in choosing the right option and moving your company forward with the maximum chances of success. It’s important to remember that obtaining financing is only the beginning. Managing the finance post-funding is just as important.”

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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