Lifestyle
The Twists and Turns in the Life of an Entrepreneur – John Shen

Business is tricky, but there are numerous examples of success to make it a reasonable risk for many entrepreneurs. Most people know the other side of the business equation comprising the failures and challenges. Perhaps this is what is holding them back. The most important aspect of its success is the owner’s philosophy, dedication, professionalism, and work ethic. Handling and overcoming challenges effectively are among the most difficult things for entrepreneurs.
Most firms fail not because the owner made bad judgments but because they made no decisions at all or luck was not on their side. Entrepreneurship demands a unique collection of talents, including salesmanship, people management, financial acumen, and emotional intelligence.
Entrepreneurs are vital in market economies because they function as the country’s economic development wheels. They create new employment by developing new goods and services, resulting in an increase in economic growth. Talking about entrepreneurs takes us to John Shen, who restarted his journey after previous colossal failure as an entrepreneur in 2009 when he established the American Lending Center (ALC). Being an entrepreneur, John Shen faced and overcame several challenges during his life that brought him the experience of his working career.
Entrepreneurship Led John Shen to Establish Three Real Estate Companies in Orlando, Florida
Residing and working in Philadelphia, John took his family on vacation to Disneyworld in Orlando, FL. On one occasion, he heard of several investors purchasing vacation homes to rent out to visitors on a short-term basis. Shen decided to take a chance and buy a home to rent as an investment. The entrepreneur advertised his rental property on many websites to improve occupancy. He ultimately found a partner to help him launch a side business. This property management firm cleaned and maintained rental residences. People around Shen’s community started asking him about his investment. He began teaching many of them how to buy rental houses. Some of his neighbors also went to Florida with him to acquire a home through Shen’s property management firm.
The success of these companies inspired John to reconsider his life aims and ambitions. In addition to his full-time work in Philadelphia, he entered the real estate sector. He took the Florida real estate exam and obtained a license before joining a real estate firm.
In 2003, Florida saw significant real estate growth, and Shen’s firm thrived. He received his real estate broker’s license in 2004. He began going to major American cities such as New York, Washington, DC, Boston, Chicago, San Francisco, Los Angeles, San Diego, and others to frequently conduct Florida real estate investing seminars for hundreds of people in hotel ballrooms.
John concluded in 2004 that he could no longer live a double life by working two jobs. He quit his full-time job and relocated to Florida with his family. He received a mortgage broker license and established his own office for his three businesses: real estate agent, mortgage broker, and property management firm.
His company prospered during 2005 and 2006 when US banks began lowering mortgage loan income requirements and issuing no-doc loans with low rates. The Florida real estate market was the most modern in the country. John’s reputation as a formidable buyer’s agent grew. However, in 2006, banks began to witness foreclosures across Florida. The cheap mortgage rates were expiring, and hundreds of homeowners could not pay their mortgages and were forced to leave their homes.
In early 2007, Shen’s real estate agent and mortgage broker companies vanished, and his property management firm had fallen to near-zero profit. With the fall of the real estate market, the entrepreneur lost all of his sources of income. In 2008, he shuttered his Orlando office and laid off his employees.
John was in significant debt and had to short-sell some of his properties. He traveled to Hawaii in 2008 to try to sell a few remaining properties he owned. His attempts were unsuccessful since he was unable to find any buyers. Depressed and deprived, John decided to commit suicide by leaping out of the 16th-story window of the Honolulu hotel room. However, just as John was about to open the window and leap, he collided with his laptop. John discovered an email in his spam folder when the screen came back up. He decided to read it. His life was saved by the email. John escaped the burden of failure by returning to Florida and starting over.
Giving up implies accepting that things will never improve, which is just not the case. Life is full of ups and downs, and John Shen has been on that roller coaster but chooses to live the life he wants instead of ending it.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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