Business

Why Are Telematic Insurance Policies Among the Most Popular Options for Drivers?

Published

2 years ago

December 10, 2022

There’s no denying that insurance policies are hardly the most popular topic for most people, , especially businesses trying to make their mark on the industry. As a result, insurance can sometimes feel like it’s more trouble than it’s worth, but it’s much more crucial than most people think.

That said, with regard to insurance, one of the most vital policies involves commercial vehicles, as most business owners have a fleet of company cars to manage different tasks. Therefore, in most cases, telematics insurance has the distinction of having the most popular insurance policies among drivers.

The rise of telematics insurance

Telematics is a combination of informatics and telecommunications, and the process of telematics through insurance utilizes a device that can keep track of vehicle behavior. For example, an insurance policy involving telematics will use trackers to help identify driver behavior that needs improving. It might seem unnecessary until you realize that driver behavior directly impacts the price of the insurance policy. Telematics is one of the most groundbreaking aspects of car insurance, as it allows you to pay less depending on best-practice methods when on the road.

Not only will you save more on fuel costs through safe and optimal driving, but you’ll also pay less as far as insurance goes. It’s the foundation for the usage-based insurance model, which many people figured was impossible for insurance policies. Instead, you have telematics paving the road for insurance policies that offer fair and reasonable packages that can be improved based on how you drive.

A far cry from most other types of insurance

The trouble with insurance is you often have to deal with the whole package, as flexibility is rarely part of an insurance policy. While the usage-based pricing model has been around for a long time, the subscription model and other usage-based tactics do not translate very well to insurance. There isn’t much of a means to track your progress, making it a challenge to figure out how best to apply usage-based pricing to insurance.

At best, you can pick and choose what you want and leave it at that. It’s only through telematics that UBI was made possible, as it uses trackers to help figure out the best way to price insurance for vehicles. While it might not necessarily be widespread just yet, the popularity of UBI has steadily grown over time.

The best way to deal with commercial car insurance

The reason why telematics insurance is so popular with drivers in this day and age is it puts the power in their hands. It offers a means of success in a way that you won’t see anywhere else, as you likely won’t find insurance policies as flexible as the one offered by telematics. It’s undoubtedly one of the most groundbreaking forms of insurance policies, and it has irreversibly changed the direction of future policies.

We live in an age where people demand more flexible products. Whether it’s through software, physical products, or insurance, services that take personal preferences into account are the ideal methods moving forward. So it’s only a matter of time before UBI grows to the point where it becomes the norm.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.