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Kristin Ihle Helledy Shares Advice for Up-and-Coming Runners

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When you visit with Kristin Ihle Helledy, her passion quickly becomes apparent. Like the joy of crossing the finish line first, her love for the sport of running is second to none. The Ph.D. in multicultural psychology is a six-time All-American runner who competed professionally as a Nike athlete. She pushed her mind and body to limits she didn’t even know existed.

She wants young runners to control the controllables and not let doubt and other thoughts creep in. “Here’s what I can control: my calm, my focus, and execute the plan that has been established,” she says.

Kristin Ihle Helledy was very young when she heard the crack of her first starting pistol. She was living in Florida when she heard an announcement about a mile-and-a-half fun run at her junior high school. She didn’t even know how to measure that distance, but she was intrigued. The school was giving out Coca-Cola products to the winner. Come in first place, leave with T-shirts and various goodies. She was sold.

She’d never run a lap in her life. She didn’t even have running shoes. She wore canvas sneakers with rubber bottoms and did not even know how far 1.5 miles actually was. That didn’t stop her; she was motivated.

 “And so I thought, yeah, I want that Coke T-shirt,” she recalls.

The first-time runner went out, ran the race — and won it. She beat all the other competitors, both girls and boys. And that was her introduction to running. The coach recruited her for cross-country and the rest is history. She calls it, “a pure freak accident that just happened.” If Coca-Cola weren’t offered as a prize, we wouldn’t be here right now.  

Hitting Her Stride

Today, Kristin Ihle Helledy uses her athletic and educational experience to strengthen others. She started a management consulting firm, Avant, to consult for NCAA teams and individual athletes. Her firm, Avant, works with businesses and leaders from all industries to accelerate performance, evelbate leader effectiveness and advance team capabilities. She also consults with a wide range of NCAA athletes and programs to enable performance and growth. 

 The nostalgia of the sport she loves keeps her vested in the successes of others. Whether it’s fans or beginning runners, she wants everyone to enjoy the experience. She believes fans are getting a chance to watch the best athletes in the world.

Experienced runners are already hitting their stride when it comes to training and exercise. They have their routines down. Kristin Ihle Helledy would advise up-and-coming runners to slow down in order to climb the ranks.

“I think if they’re very young, under the age of 18 or 19, I think: Be patient. Be focused and have a select person or persons to whom you listen. Everybody’s going to have an opinion. When you’re talented at a young age everybody wants a piece of you. So I would say find that one trusted person, listen to him or her, work to keep things simple and avoid overtraining,” says Kristin Ihle Helledy.

‘More Is Not Better’

Imagine advising a runner to slow down. But the thought behind that advice is that young athletes try to do too much at once.

 “There’s this general sentiment, in life, that ‘more is better’. If a little is good then more must be better. And physiologically it doesn’t work that way, more is not better,” she says.

Just because you feel like you can get more miles in, it doesn’t mean you should. Maybe recovery would help you better achieve your goals. You’re not trying to slow down your running times; you’re trying to train more effectively. So she advises applying what’s called stress adaptation – load your body with heavy duty training and then give it time to repair.

“Go ahead and load your body real hard, do a hard training day, whatever that is, and then make sure that you recover and understand that more is not better. What that means is you do not need to do back to back hard workout days. The body must recover so you can hit it hard again,” says the seasoned veteran, whose favorite event is the women’s 400-meter hurdles.

Kristin Ihle Helledy appreciates the speed, speed endurance, and technique all wrapped into that one event (400m hurdles). Anything from considering how many steps to take between hurdles to the speed of the foot race itself. It’s not a flat-out sprint, like the open 400. It’s an extremely taxing event — and her favorite.

Her days of competitive running at an elite level are over, but she knows what it takes for today’s runners to be successful. She still gets energized watching others compete. And she always cheers for Nike athletes.

“I’m still Nike — Nike’s the only thing I wear for footwear,” she says. “Being a fan is intense and exciting and it brings goosebumps, and you want to go out there to help push somebody along to a new personal best.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

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If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

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