Lifestyle

3 Pro Tips to Surefire Success, as per Samantha Saglibene

Published

3 years ago

July 29, 2022

Persistence is one of the most crucial skills to strive for in an ever-growing digital world today. Tenacious willpower to drive ourselves towards a long-term goal rather than running after short-term distractions makes all the difference.

“There are many challenges, hardships, and wonderful possibilities in life. Most require persistence; some are momentary,” states Samantha Saglibene, whose journey as a rising social media influencer, travel-fashion blogger, and marketing expert reflects the firm conviction of the values she acquired in her career. She is an entrepreneur who is known for her firm and obstinate continuance despite all the difficulties and hardships she endured. Samantha Saglibene’s successful journey today revolves around three critical life lessons that have nurtured and clothed her as a digital marketing expert.

There are No Shortcuts

Many businesses offer their clients the impression that they can simply click a button and generate a million dollars for them overnight. These marketers invest a lot of time searching for shortcuts, that hidden source of magic traffic, or the fabled formula for achieving page one search rankings. You should be willing to put in the necessary effort to create or work for a reliable business rather than searching for an easy win that most likely doesn’t exist. This entails committing to developing a high-quality service offering, assembling a professional team, and accomplishing excellent results.

Technology Evolves, but People and Principles Do Not

Technology has improved significantly over the past decade, resulting in the introduction of numerous new tools, tracking capabilities, and advertising channels. However, humans’ fundamental needs, wants, and desires have not changed. These define our actions and how we engage with marketing and advertising media. The ability to comprehend human behavior and response will put you ahead of your competitors, who frequently concentrate on technical strategies. When you combine cutting-edge technological advancements with tested marketing strategies, you have a winning formula.

Prioritize the Golden Mantra: Work Smart, Not Hard

Working more hours won’t necessarily lead to success in any industry, including digital marketing. The goal is to complete the work, which doesn’t always have to be done by one person. Today, businesses are built on well-defined, tried-and-true systems and operations. These procedures simplify your life, provide consistency in your job, and increase productivity for you or your team. Processes that have been tried and true are essential to a person’s or business’s growth.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

2 days ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.