Lifestyle

Are Live Casinos the Future of Gambling?

Published

3 years ago

July 19, 2022

Since the time of the ancients, humans have been playing games of chance. Many historians believe that the practice of wagering on the outcome of a game can be dated to the prehistoric world. This means that the practice of gambling has existed for as long as humans have been around. And as we have progressed throughout our history, gambling has drastically changed.

In its earliest forms, gambling existed only as street games. Once the practice grew more popular, gambling rooms were established, and when those were made illegal, they became underground gambling dens. Until, finally, in the 1600s, the first casino opened its doors in the streets of Venice, Italy.

The Emergence of Live Casinos

Today, in the information age, gambling has moved on online, like most things. Online casinos are vastly growing in popularity, especially since 2020. Also, since 2020, a new form of online gambling has hit the scenes. The so-called live casino is a method of gambling by which players connect to a livestream, in which a human dealer stands in front of the camera, and functions as the dealer in a brick-and-mortar establishment.

The popularity of live casinos has massively increased in the past couple of years. In this article, we would like to take a look at why this form of gambling is so popular, and also answer the question, are they the future of iGaming?

Why So Popular?

In the past few years, livestreaming in general has seen a massive boost in popularity. Most people stream all of their media nowadays, whether it be films and TV shows through venues like Netflix, Amazon Prime, etc., online personalities (Twitch Streamers and YouTubers), or gaming content (Let’s Plays of Popular video games, online casino games, etc.). So, when the streaming industry in general is growing, it isn’t a surprise to learn that live casinos are getting more traction.

Another reason for the popularity of this practice might be the convenience, coupled with the human connection. Often times, at online casinos, people will feel like there isn’t a person on the other side. With live casinos, you can actually see the living breathing human being. However, on top of that, you also get to reap the benefits and conveniences of online gambling. Basically, you can play live casinos from the comfort of your home, while still feeling like you are there in the room with other human beings.

Are Live Casinos the Future?

This is a difficult question to answer. The implication seems to be that live casinos will eventually overtake other forms of online gambling in popularity completely, and make them obsolete. Whether that will be the case, we can’t say. We can, however, point out that live casinos are rapidly rising in popularity, as is the entire iGaming industry as a whole. With that in mind, many experts believe that in the future, iGaming will be even more popular, and quite a lot of gamblers will have moved to the online casinos and live casinos.

So, to put it plainly, in some ways, yes, live casinos are the future. They are growing, attracting a bigger audience, and are likely to be the next big development in the gambling world.

Conclusion

As our society changes, our entertainment changes along with it. And no entertainment form has changed as much as gambling. What began as a simple street game has now become something done in multi-million-dollar establishments? However, with the emergence of information technology and computer science, our games can now be played online, while simultaneously capturing the feeling of land-based casinos, thanks to the presence of live dealers and game streams.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

3 days ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.