Lifestyle

DIY Product Photography: Everything You Need

Published

3 years ago

July 18, 2022

They say a picture can paint a thousand words. Posting high-quality images on your website is an essential method of communication between you and your viewers. If you share images of your content, then you have an average of 94% more views than your competitors.

So, how do you take the best photos for your website? You don’t need to hire an expensive photographer to take photos that will help your products sell. With a few simple tools, you can style your products and learn to set up lighting to create professional product photos.

Do you want to learn more about product photography? Here is everything you need to know to get started.

Using a Smartphone

Most smartphones have powerful cameras that can take professional-quality photos of your products. If your camera has more than 12 megapixels, then you can use it for product photography. You can check how many megapixels your phone camera has by searching online or looking in the settings.

Start by cleaning your camera lens with a microfiber cloth to prevent fingerprints or dirt from ruining your photos. There are lots of camera apps that you can use to create professional-quality photographs. Switch on the gridlines to create balanced, eye-pleasing photos.

Setting Up a Tripod

It might be tempting to prop your phone against a book to take photos, but this will almost always produce shaky blurred images. A tripod will give you more space and freedom to take your photos. It will also guarantee that every image is taken in the same position for continuity across your website.

Styling the Product

You should decide how you want your products to look before you start taking photos. What kind of background will showcase your products in the best way? Real-world backgrounds are appealing for products such as skincare and food.

Choose a setup that will work for all of your products with a whiteboard sweep or natural background. Take a few test shots to make sure you are happy with the setup before photographing your product range.

Editing Your Photos

If your photographs have been taken with the correct level of exposure, then editing them should be straightforward. You can use photo editing software to remove the background from an image and emphasize the product. There are lots of simple, minor adjustments you can make to take your photos from simple to sensational.

Make sure that your images are the correct size and format before you upload them to your website.

Start Using Your Product Photography Skills

Armed with your new product photography skills, you can impress your audience with clear, professional images of your products. Your new product photos will help increase online sales and grow your brand without the need for expensive photography gear. Being the photographer and director will give you full control of how your products are displayed to the world.

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Lifestyle

How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

Published

6 days ago

February 12, 2025

Michelle Langton

Photo by Private Hotsprings

By Michelle Snow

Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.

Enchanted By Nature

Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.

Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.

The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.

Lithios Beverages

Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.

The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”

A Rising Tide for Wellness Tourism

Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.

Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.

The Next Phase

Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.

The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.

The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”

Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.