Lifestyle

Entrepreneur Jerry Becerra — Creating Opportunities to Stop Living Paycheck-to-Paycheck

Published

2 years ago

July 1, 2022

A businessman with a plan, Jerry Becerra set out with the goal to make people feel good about solar through his company, SolarTrueUp.com. Growing their brand organically, Becerra notes a lot of their growth has come from a general increase in the demand for solar products.

He also puts a lot of faith into his team, and credits much of SolarTrueUp.com’s success to their hard work, and knows the mutual relationship he has with his employees to reward their efforts and help them progress in their careers. He states:

“We don’t hire people if we cannot make them better than when we met.”

It wasn’t always an easy road to the top, though. Becerra notes that product availability was hard to come by during the early days. But, that’s all a part of being an early mover in your field. He continues to explain that they were forced to stop using a certain product due to government circumstances, so they sought out even better manufacturers with better warranties.

At the core of SolarTrueUp.com, Becerra has instilled an attitude of integrity and honesty, which shines out from top to bottom. Becerra acknowledges that his company prides itself in hiring and recruiting people that never had a fair shot at a good opportunity, and they like to hire people working in jobs with zero growth opportunities and showing them that there’s better options out there. He says with a smile:

“Our goal is to get our people smarter and sharper then show them opportunities to earn more income than before. We try to change lives, if they allow us.”

Right now, Becerra has led his company to success in 33 states, working with customers who already have solar installed, but continue to receive electric bills from their utility company after they’ve converted. Becerra acknowledges that the company is preparing for any unprecedented events and unexpected changes in the market that may arise, though they are comfortable with their slow and steady growth.

One thing is for certain–Becerra is a true entrepreneur and has a knack for finding untapped areas of business that are prime for takeoff. He executes with precision to make it to the top in all that he does, and shows no signs of slowing down anytime soon.

To hear more from Becerra and stay up-to-date with his latest projects, you can check him out at the following links:

https://www.SolarTrueUp.com

https://www.instagram.com/SolarAndFlips

https://RealtyForCash.com

You may also contact Becerra at info@solartrueup.com

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

Published

2 days ago

November 23, 2024

Michelle Langton

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.