Business

The Power Of Success and Social Equity with Chrisna Ouk

Published

3 years ago

April 20, 2022

“The moment you achieve success and work on yourself is when you’ll naturally start to attract people and a constant influx of opportunities.”

That’s according to Chrisna Ouk, an entrepreneur, investor, consultant and public figure, who many of his followers have called “one of the most mysterious, wisdomous, and creative minds that have ever walked the earth.”

Ouk is heralded for his brilliance and success as a businessman based on an analysis of his followers on Instagram (@chrisxatlas) and his public Discord community of aspiring entrepreneurs.

In a conversation with him 1-on-1, Chrisna spoke about his origins, and what he noticed before and after his rise to success as an entrepreneur. The following is part 1 of an exclusive series on Chrisna Ouk.

Starting From Zero: The road to success can oftentimes be a rough and lonely journey. If you weren’t born into wealth like Chrisna, building a business and network of contacts from scratch will be inevitably challenging.

“During the beginning stages of entrepreneurship, I got a feel of what it’s like to have emotional distress and hardship. When I first started out, I had no one who believed in me; I experienced rejection, criticism, and doubt by my closest friends and family members for the career path I had chosen. As I actively invested into myself and business, I also experienced many failures and spent late nights working on a dream nobody could see but me. An emotional rollercoaster is the toll you have to pay to escape normalcy and for not wanting to be average.”

Chrisna believes this is how every self-made entrepreneur starts out. It’s easy to be judged in today’s world if you’re viewed as an outcast with big dreams. “After looking back at the early and developmental days as an entrepreneur, I realized I became successful and made it through those emotional times with my perseverance and positive mindset.” Chrisna expressed.

Snowball Effect & Momentum:

Success doesn’t come overnight, oftentimes it’s developed progressively over time by multiple failures and learning experiences.

“The start to your journey is rough, but things eventually get easier as you persevere and develop more grit. There comes a point where you’re bound to hit the jackpot after a certain amount of setbacks and failures. When you do hit that moment in your life, that’s when you will notice a compound of wins going forward into the future and you will say it was worth it.”

Byproduct of Success:

After years spent investing in himself, Chrisna has unlocked a reward he calls “Power and Social Equity”, which gives him the ability to network with people and influence thousands of lives allowing him to make real, impactful change in the world.

“Power and social equity is the reward you will naturally earn as you become more successful. You will reach a level of financial abundance and social status that makes you become a magnet to others. People will be inspired by you and word of mouth will go around which will then increase your social status allowing you to not only network with others easily, but allows you the opportunity to leave a footprint in the world.”

Although the role as an entrepreneur can be one of the most difficult career paths to choose, it can also be one of the most rewarding ones when you succeed by perseverance like Chris has.

In part 2 of this exclusive series, we will unpack Chrisna’s tips and tricks on boosting your productivity and workflow.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.