Business

Why Hiring The Right Employees Is Crucial, With Virtual Hiring Platform Premier Virtual

Published

3 years ago

March 1, 2022

Today’s job market is an ever-changing, evolving, and rather difficult to navigate place for both employers and job seekers. Employers struggle to find reliable, qualified candidates, and for employees, finding an employer that is going to support them the right way is also a challenge. Creating that perfect match of a perfect employer and ideal employee is a challenge that has been at the forefront of the motivation that drives the team behind Virtual Premier. CEO Steven Edwards has worked in the job and career fair and event industry for over a decade, connecting companies with candidates, both in person and in the virtual space.

Edwards successfully embarked on the path of entrepreneurship and business ownership himself over a decade ago and knows firsthand how vital having the right team is. Employees can make or break a business, as they are representatives of both the brand and the owner. These are trusted individuals who are there not only to better their own lives, but to help your company run efficiently, and thrive. Recruiting, hiring, and retaining the right employees, keeping them motivated to continue to work for your brand and organization, and moving the business forward starts with how accessible the job is, and how many qualified candidates one can reach. This means not simply throwing an ad up on online job boards. Career fairs have long been the best place to find a large pool of candidates and going online with that concept has only broadened the range of people an employer can connect with.

A good hire can increase productivity, build a positive company culture, inspire innovation, and connect with the team that already exists. It is more than a process of simply looking over a resume or checking an online profile. Social skills, personality, and long-term goals and aspirations all play a part in who an employee is and how well they will serve your company. Happy employees drive revenue and can reduce operating costs, and are the lifeblood of driving your brand, reputation, and customer loyalty. On the opposite foot, the wrong candidate, or simply settling for the first person who seems like a fit can lead to a catastrophe down the line.

There are some things that employers can do when looking for a new hire that can streamline the process and yield a higher number of well-rounded potential candidates. The first part of that is crafting a candidate-centered job description. This is not a one-sided process, and any prospective employee wants to know that they are a good fit as well and are getting involved with an organization that is aligned with their values, goals, and long-term career trajectory.

Relying on free, local, and mass job sites is not going to yield the best candidates, so investigate hosting your own career fair or job event. With platforms like Premier Virtual, employers can create a customized event, with assessments, tasks, and pre-event vetting processes, ensuring that they find and meet with candidates that have true potential and fit what the company needs. Every candidate will have unique strengths they can contribute and getting to know them properly during the hiring process fosters a better connection, and a happier workplace in the long term.

Premier Virtual is the number one workforce development site in every state, dedicated to building the strongest connections between employers and top job candidates. As a veteran Edwards has long been dedicated to helping others and continues to do so through his company, “Our platform is opening up opportunities for people, those that might not have been able to apply for these jobs, people from all over the world, connecting companies with top-level talent. This is bettering people’s lives, every day.”

Connect on the company website, https://premiervirtual.com to learn more about how Premier Virtual leads the way in employee recruitment and hiring for companies large and small worldwide.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.