Lifestyle
Representing Transition: Fatma Al Shebani Bridges Tradition and Modernity Through Her Art

Few countries have undergone such rapid and dramatic transformation in such a short period of time as Qatar, a former British territory that, in just a few decades, developed from an overlooked backwater situated on the Persian Gulf to the wealthiest country in the world per capita. Likewise, few artists have captured the essence of this metamorphosis, both in its celebration of change and its retention of tradition, as masterfully as Fatma Al Shebani.
Al Shebani’s career took off after the artist decided to leave teaching for good in 2007. An untimely divorce granted her the opportunity to explore her own future in ways previously unconsidered. In 1994, Al Shebani received her Bachelor’s degree in Fine Arts from Qatar University and quickly established her unique voice, developing a style that bridges time itself to reflect the ethos of a society in transition.
Al Shebani’s preferred mediums include resin, bronze, and stainless steel; strong materials that mirror the internal strength of the many powerful women in her life. As a child, she would often visit the metal and concrete factory her father owned and managed, forming, from a young age, a special relationship with these various elements. Through them, Al Shebani brings wondrous visions and dreams to life. Generally, her work seeks to crystalize memories of the past and its traditions in a style that reflects the contemporary realities of Qatari life.
The concept of clothing as a lens through which one experiences culture re-emerges time and time again through her portfolio. In her ‘Bokhnaq’ series, Al Shebani reimagines the traditional garb of young girls to create statues that capture the essence of childhood, reinforcing this idea by positioning the figures in settings that add to the sense of freedom, play, and child-like joy inherent in the pieces. Her ‘Batoula’ sculptures transplant intimate memories from childhood into the present, specifically when Al Shebani would peek under the batoula of her mother or grandmother to look and touch their faces and connect with a part of their identities reserved only for those closest to them.
Together, the two series paint a visceral portrait of traditional imaginings of Qatari womanhood: the cultural dress of women both before and after marriage; outward expressions of identity as one transitions from youth into adulthood. In this sense, Al Shebani’s work acts to preserve memory. She succeeds in reimagining tradition in a form that reflects the contemporary reality of Doha’s shimmering skyline of towering steel skyscrapers; in a form more palatable to audiences of the 21st century.
Other works draw direct inspiration from interpretations of Qatari nationhood. Al Adiyat 9 reproduces the words of the Quran’s surah Al Adiyat in the form of sculpture, while simultaneously illustrating the experience of Qatar as a nation racing quickly into its own notions of modernity. Commissioned to honor the drafting of the country’s 2004 constitution. Al Adiyat 9 serves as a powerful testament to the speed of Qatar’s development, the proud history her people have managed to bring into the present, as well as the boundless opportunities that still lie ahead.
Born into a generation destined to bridge the gap between tradition and modernity, Al Shebani has emerged as one of the most prolific Qatari artists of the past 20 years. She has solidified her role as a sort of ‘voice of the nation’, offering the people of Qatar, through her art, a powerful narrative that reflects both the challenges and promises of prosperity that have come to characterize the country’s collective experience of the past 50 years.
To learn more about Fatma Al Shebani and her work, reach out on social media.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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