Business

BREAKING: 7 Popular Websites With Bad Design

Published

3 years ago

January 19, 2022

Since the 1990s, the time machine of the Internet has already come a long way. Web designing has been a phenomenon. It has since then become an indispensable element for entrepreneurs to bring their business to the top. And at present, no business organization can thrive and prosper without representing its brand on the web. That means the necessity of a website is evident. If you are a business owner, of course, you should always consider hiring a web design company which can help you in designing and creating a converting biz website.

In this blog post, you will know the popular websites with bad design. Why should you know them? The main answer lies in the fact that you have to avoid having a poorly designed site. This is not good for your business operation. If you want to be successful when it comes to your company and brand, you need to make sure that your site is able to perform well. That is why knowing those companies with bad websites is significant.

Importance of website design

Before divulging the 7 popular companies with bad website design, it is deemed appropriate to discuss the importance of website design. Is website design really important as far as business growth and success is concerned? The answer is yes. Did you know that 66% among website users usually patronize products or services being sold by a beautiful website? This is a fact, not a hoax. That said, it is really significant to ensure that your site is designed in an enticing and beautiful way. Otherwise, it can never catch the attention of the target customers.

A beautifully designed biz site usually pays off after a period of time. Let’s say, after 6 months, your business can have the return on investment (ROI). Making sure that your website is pretty looking is one of the basic strategies you must not take for granted. Once your site looks great, it can entice and engage more potential customers. Remember that in business, it is necessary to attract lots of people. This is one of the huge factors why you have to understand the essence of website design.

Keep in mind that a business website usually sets the first impression. Whatever people will see will actually linger on their mind. So, to get the nod or positive impression, it is advised that you will hire a credible website design agency and let them work for you on the aspect of creating an awesome and outstanding business website. It is through this way where you can elevate the chance of your business to go to the next level. Take note that most web users will judge a website within 5 to 10 seconds. Hence, it is vital that your site is pretty and nice.

A greatly designed website is also important for ranking purposes. Why so? The different algorithms of the search engines nowadays are filtering websites based on aesthetic value. The point is it is suggested by digital marketing experts that every business website can have enticing and luring visual content. At the same time, the content structure and arrangement must be in accordance with what the potential customers are looking for. In other words, a pretty appearing website is vital for search engine optimization (SEO), one of the fundamental strategies to boost website ranking.

Popular websites with bad design

The discussion about the importance of web design was already given in the above-mentioned context. Let us now go to the bottom line of this article. You have to know the known companies with bad web design to enlighten your mind. Also explained below are the reasons why those companies have a bad website. Through this way, you will be enlightened and you will surely know how to make your site appealing and enticing to the audience.

1. ZARA

First on the list is ZARA. Why is this company having bad web design? If you look at the design of this company’s website, you will see that the navigation is unconventional. There is a sense of difficulty for the users of this company’s site when it comes to navigating the listed products. Shopping online must come handy and easy. However, this website is not friendly and responsive to the needs of the customers. If you look at the company’s homepage, you can see that the textual content is not friendly. The texts are so small. Remember that for a business website to become great, the visuals should be responsive to the needs of the users.

Moreover, the navigation menu is also not friendly to the users of the site. Giving the users the luxury of comfort and convenience is important for success. However, this is not evident in this company’s website. Thus, the customers are left alone, having an unclear thought on what they should do next. Plus, the fact that the mobile version of this company’s website is not that great. In short, the company’s site is not mobile-friendly. If you want to help your company attain success through online marketing, make sure that your site’s mobile version is pretty great.

2. Arngren

This is second on this article’s list of companies with bad web design. Why is the website of Arngren included in this list? Try to check the company’s site which link was already given in the preceding sentence. How are you going to assess and evaluate the site? You can see the clutter and mess. The content structure and overall design are not really good for the naked eye. A business website must have proper structuring when it comes to its content. The information to be given for the users to utilize must be arranged and designed properly.

There are no empty spaces on the main homepage. Take note that one of the most important features of a great website is the orderliness of the homepage. This is a cornerstone page. That said, a particular website has to attract the users based on the content and overall design to be found on this page. When this page is messy and cluttering, there is a great tendency that the interest of the users in the business will be lost. Of course, if you are the concerned business owner, you do not want this to happen, do you? So, do not let your website be an eyesore to the users.

3. Pacific Northwest X-Ray Inc.

This is another company whose website is not that great. The design of the site needs improvement and enhancement. Pacific Northwest X-Ray Inc.’s website is so messy like the first two stated above. The URL is a shortened one, which is good; but the design itself is not that friendly (which is supposedly required). The users will have a headache when seeing the homepage’s content structure. The theme of the overall design by the way is bland and outdated. Nobody will be interested to search for the products to be found in this site because of its outdated and unexciting website theme.

To add more facts, the navigation menu of this company’s site is unresponsive to the need of the users for a great navigation menu. It is difficult to find out what to do next based on the site’s visible homepage. Why so? The texts are unfriendly, and, at the same time, the textual content is really hard to understand. After the first glance, nobody will keep his or her interest in this website. That said, it can be surmised that this company’s website is plainly a disaster. It has to be enhanced for the company to reap great results thereafter.

4. Wayfair

This is the fourth website which does have a great design. Wayfair’s website is a search engine for people who are looking for great home items. Unlike Amazon and eBay, this company is focusing just on home products in the categories of kitchen, drawers, lighting, appliances, rugs, bedding and bath, among others. They also have outdoor items such as patio furniture, outdoor decor, garden products, among other outdoor products.

The problem with this company’s site is that its homepage is not friendly to the eyes of the users. The designer of this website is trying to use almost all spaces in every web page. In short, there is a lack of visual hierarchy. To visualize your offers effectively, you have to arrange it according to the value and degree of importance of the content. This is quite important in order to bring out more intense features which will attract the users. The different website elements are not arranged properly. This is the main reason why people will lose their interest in this company’s website.

Instead of attracting the users to do the necessary action like clicking on the “Purchase Button” in a particular listing, they will have the tendency of leaving the site. They will instead look for a new site that has a great looking design. The visual elements are not arranged pretty well, plus the fact that the visuals are not attractive based on the chosen colors and icons. This is the most important strategy which you should not take for granted. For your site to become catchy and engaging, you have to prioritize visual hierarchy.

5. Lings Car

The fifth on the list – Lings Car. Click on the website and you will find out that it has a messy website homepage. This is a car leasing company that offers quality and affordable cars and other fun stuff. However, there is a problem as you look at the company’s site. Instead of expecting that the site is created in a beautiful and pretty way, you can see a site that does not have proper arrangement. A website should supposedly act as a communication platform between the users and the business website itself. You cannot find this aspect in this company’s site.

The clear factors why this site has to be enhanced are: (1) It does not have any grid; (2) It does not have a proper navigational menu; (3) The used colors are not friendly and proper; and (4) The used images are not friendly at all. Remember that the visuals of every business website must be looking great. Otherwise, the company itself will lose the full potential of its business to attract and lure more potential customers. The areas which must be improved in this company’s website are the navigational buttons, the proper use of attractive images and texts, as well as color combination.

6. Cosmoplanes

This is the 6th in this blog article. Cosmoplanes is a social media and marketplace digital platform. According to some website experts, this website is not designed by a professional web designer. Why so? If you look at it, there is nothing on the website which you can find professional and good-looking. There is no proper distancing and the empty spaces (whitespaces) are not properly utilized. Remember that you should use negative spaces for the purpose of providing ease and comfort to all website users. In the case of this website, the said spaces are improperly used.

Try to imagine that the company’s logo almost eats up the whole screen. This is not great at all. It needs to be improved and enhanced. Furthermore, the menu itself is not designed in a way that it can attract the users. As such, the overall design is poor. If you are a business person who wants to earn more money out of your website, you should avoid having a design like the design of this company’s site. It will, in any possible way, not bring your business to the top.

7. Madewell

This is the last popular website with bad design that is going to be explained concisely in this blog post. Madewell has an unclear mobile navigation. This is the main factor why this company’s website is considered poor and unfriendly. It is quite challenging to create an attractive website, Considering the users of mobile devices is a rule of thumb. It simply means when a website is not friendly to mobile users, it will lead to the decrease in the number of people who may come and visit such a website. This is what happened to this company’s site.

The main site’s interface must be decluttered more particularly for those people who are using smartphones and any other smart devices. All information that every user might need should be evident, most especially on the homepage. Why? Because this is the most important internal page to attract the target users (potential customers). So, do not let your website lack the key features which will play a crucial role in terms of customer engagement and boosting of brand identity level.

Wrapping up: Create a greatly designed website!

If you are a business owner who wants to bring your company and brand to the top, avoid the mistakes being committed by the owners and designers of the mentioned websites above. Make sure that your website will have power and authority to attract and influence potential leads (users). When the users are influenced positively, it means your business will be able to increase the conversion rates. More people will be ignited to patronize your brand. Why? Because they love and embrace your website. Every time they may need a solution, the first website to pop out of their mind is yours.

So, make sure that your website does have proper visual hierarchy, mobile friendliness features, attractive visuals, and, above all, great color usage and converting texts. All these things should be evident if you want your business to stand out from the rest of the crowd.

Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

Published

3 weeks ago

November 3, 2024

Matthew Wiles

Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.