Business

How to Take Back Control of Your Finances

Published

4 years ago

July 28, 2021

Living your life without financial worries is something we all aim for, avoiding the stress that comes with settling bills on time. However, this is difficult to achieve for many, especially if you earn a low income but still need to make ends meet. Whether you have been living paycheck to paycheck with very little in savings or have been enjoying the past few years using credit for the things you want, it is probably time to take back control. It is easy to put off financial issues until they become a much greater problem, but this only makes climbing out of it a tougher task. Here’s how you can start to take back control of your finances today.

Review Your Outgoings

Having a picture of your financial situation is the best way to start and will quickly show you where your efforts need to be focused. By reviewing your total outgoings against your income, you will be able to determine your disposable income – money that is left over after all essential outgoings are paid. If you are left with very little after your essential bills, such as rent or mortgage payments, are paid, this will indicate you will need to address your other monthly expenditure. If you have disposable income and this comes as a surprise, it could be because your spending on non-essential items is high.

Borrow Only When You Need To

If you are in a cycle of relying on credit to make purchases, this could be slowly increasing your level of debt. The best way forward is to only choose to borrow credit when it is necessary and avoid borrowing to pay for non-essential items. It can be tempting to take advantage of buy now pay later schemes or store cards, but this can quickly mount up. By only turning to credit if you have no other options in an emergency, for example, savings or available credit, you can reduce credit dependency. Lenders who offer payday loans online can help to provide a short term option when you need it most and when you have few other options. In the long-term, you’ll want to have an emergency savings fund to rely on instead.

Build Your Savings

Whilst it may seem you have very little to save, you may have discovered opportunities to reduce your outgoings when reviewing your finances. By reducing non-essential spending, you will have more money to save. Your essential outgoings should always be your top priority, but from the money that is leftover in your disposable income, starting to put some of this aside will build a stronger financial outlook. You should aim to build both your savings and an emergency savings fund so that you have money you can grow as well as savings to cover the unexpected. Start with you can afford to save and build from there.

Budget Your Spending

One of the most difficult habits to stick to that will help gain control of your finances is being consistent. The best way to achieve this is by creating a budget that will help curb any impulse buying. Your budget will be determined by how much disposable income you have, which you can then break down into weekly spend. This way, you’ll know if you are on track to achieving your savings goal, for example. Sticking to a budget will ensure your essential bills are always covered and you do not run out of money too quickly after your salary date.

These are just some of the ways to start and help you take back control of your finances. If you are currently in debt, you will be able to start reducing this quicker than before and focus on a healthy financial future.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.