Lifestyle
Ellen Alexander releases a book in honor of her grandfather Nikolai Bugaev “The Radioman of Cosmos Era”

In May, a book about NikolaiIvanovich Bugaev, a person who worked in the same team as Sergei Korolev, the founder of practical cosmonautics, an outstanding designer and organizer of rocket and space technology in the USSR, designers Georgy Babakin, Mikhail Ryazansky, Alexey Bogomolov, will be released on the markets.
NikolaiIvanovich Bugaev also organized and provided telephone and television communication with all cosmonauts starting from the first human-crewed flight of Yu.A. Gagarin and right up to the entry into space and the first manual landing of the Soviet manned spaceship Voskhod-2. He organized and conducted communications with the first deep space objects, “Moon”, “Venus”, and “Mars”.
In the middle of the last century, talk about an artificial satellite of the Earth, a man in space, the program to explore the Moon, Venus, Mars seemed to most people taken out of the context of a science fiction novel. But there were particular people behind their implementation.
In those years, not only the name of Chief Designer Sergei Korolev was strictly classified. People rarely talked on television about those who participated in space exploration with him. Colonel NikolaiIvanovich Bugaev is among them.
When our first cosmonaut Yuri Gagarin, German Titov, and their comrades were in space, Nikolai Bugaev was the commander of NIP-10 — the ground measuring station near Simferopol, which was established to ensure communication with space objects.
Exactly from there, on October 4, 1957, a connection was made on the reception of signals with the first artificial satellite, and exactly there were carried out tests of the first Soviet moon rover. On a specially created lunodrom, space geologists and designers created and built a moon section, similar to the real one, with craters, stones, and “moon dust” from the Evpatoria shell rock. That’s where the crews were trained to operate the moon rover.
And on October 7, 1959, the Soviet interplanetary space station “Luna-3” photographed the moon’s back side for the first time in human history, and the image was spread worldwide. “Kolya, you and I will fly to Mars and Venus soon!” – said then Korolev to Nikolai Bugaev.
NIP-10 provided radio and TV communication between Earth and space, enabling cosmonauts in orbit to communicate by telephone with the Mission Control Center. Nikolai IvanovichBugaev is one of the two people who spoke to Gagarin during his legendary flight into space: the first was Sergei Korolev.
Later, Gagarin and Nikolai Bugaev repeatedly met, both for work and leisure.
That famous session, as well as all the following ones — during Titov’s flight and when Leonov went into open space for the first time and Belyaev for the first time performed manual control of the spacecraft landing — were successfully conducted by NIP-10.
Thanks to the flawless work of NIP under the leadership of Bugaev, many other world-shaking breakthroughs in space exploration were made. Aircraft were controlled from there, and scientific and service information was received and transcribed there. It is no coincidence that Bugaev’s home archive keeps photographs with dedicatory inscriptions of people, in whose honor stations, streets, cities, and planets are named today.
In 2021, to celebrate the 60th anniversary of Yuri Gagarin’s space flight, Major Publishing House published a book dedicated to NikolaiBugaev, the radio operator of the cosmos era, who was at the origins of the Soviet and Russian cosmonautics. And he sincerely believed that in the near future, the words spoken to him by Sergei Korolev about flights to Mars and Venus would come true.
Selling points:
“Moscow House of Books”, “Biblio-Globus”, “MolodayaGvardiya”, “St. Petersburg House of Books”.
Book chains: “Labyrinth”, “Chitay-Gorod”, “Bukvoed”, “Gogol-Mogol”.
Online stores: “Partner I.D.”, Wildberries.
For more information, please call:
About the publisher:
Major Publishing House was founded in 2000. Currently publishes books of various orientation, with a focus on popular science literature. The Publisher’s books are represented in many large bookstores such as Biblio-Globus, Moscow House of Books, MolodayaGvardiya in Moscow, St. Petersburg House of Books, Yekaterinburg House of Books etc.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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