Lifestyle
3 Myths About Owning An Apartment Complex

Investing in apartment complexes can result in outstanding returns. Some surveys have found that owning a commercial investment property can net a 9.75% return per year!
Several myths about owning commercial real estate tend to discourage investors from taking the plunge, however. Consider the misconceptions below before you decide on owning an apartment complex.
And remember, you can rely on an experienced property management company to help you manage your investment and make your life a lot easier.
It Costs Too Much
It’s inarguable that most apartment complexes cost anywhere from $500,000 to multiple millions. But if you think that means you must be independently wealthy before you can invest, that’s not the case.
There are many excellent financing options that can enable you to buy apartment buildings and other commercial real estate. You will have to furnish a down payment in the range between 5% and 20% of the price of the building, but you can usually finance the rest at a low interest rate.
Your personal credit may be a factor in whether you receive the loan, but it’s more important for you to show that the property will generate enough cash flow to cover your mortgage and expenses. Also, you should have a sufficient amount of remaining funds for repairs and your profit.
The FHA offers several fantastic financing options with low down payments and interest rates for apartment complexes, so make sure to ask your loan officer about that financing option. But remember, you should have plenty of cash reserves in the bank when you buy an apartment complex so you’re ready for any unexpected expenses that come up.
Strong Housing Market Damages Apartment Demand
We are seeing strong demand for single-family homes in the US in 2021. So apartment demand must be plunging, right?
If this were true, apartment demand would have dropped during the real estate boom that peaked in 2005 and 2006. But demand for apartments rose alongside housing demand during this period. Why is that?
Evidence suggests that when the housing market is strong, demand rises for all kinds of living spaces, from houses to condos to apartments. There are many reasons for that, but most of it boils down to the health of the economy in general.
The same factors that lead to a strong housing market create demand for apartments to rise as well. So if you own an apartment complex and you see houses selling like hotcakes in your city, you can expect increased demand for your apartments. You might even be able to raise rents!
You Can Do Your Own Repairs
One way to save money when you own investment properties is to do the repairs yourself. This can be a great strategy if you know how to handle common maintenance issues, such as fixing the plumbing, minor electrical problems, etc.
But when you own an apartment complex, you may find yourself having to spend far too much of your time repairing the building than on other parts of your business. Even if you have the skill to do the repairs, your time has value.
There are other tasks that you may want to focus on to grow your business. This is why many apartment complex owners hire a property management company to handle the day-to-day needs of running an apartment building.
Your property managers can do everything from screening tenants to collecting rent to repairing the toilets. That frees you up to devote your energies to other parts of your business, and you’ll have more time to see your kids too!
Owning an apartment complex can generate outstanding cash flow for you, but it’s necessary to understand all the ramifications of ownership. If you keep the above myths in mind, you’ll have a better chance of owning a profitable building.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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