Lifestyle

An Upcoming Top-Notch Collaboration In The Fashion World: Surbhi Jyoti X Bunaai

Published

4 years ago

July 5, 2021

The world of fashion is not so unconventional anymore. With several well-established brands and editions in the field, many new businesses are also coming up. The industry in itself is a dynamic one. The makers have to be updated both in terms of rising trends, and consumer preferences in line with comfort and affordability. There are many big players in the market, be it the world-famous International brands, or those set up in India that has gained popularity. But another aspect that is quite specific to the fashion industry is its incorporation with many brands which have a core, integral origin in the country. Several fashion enthusiasts have successfully created a brand that represents their take on fashion and associates its designs with the land of the region. Rich in culture and heritage, it is a part of Indian tradition and represents the country all over the world through its popularity and prominence.

Bunaai, founded by Pari Poonam Choudhary, is one such brand. Having its roots in the pink city of Jaipur, Bunaai is a fashion brand dealing in Indian women’s wear. Its breathtakingly beautiful designs are a portrayal of Jaipur’s culture and heritage. Coming from the culturally rich region of Rajasthan, a diverse range of handcrafted and artistic designs are offered. Bridging the gap between the skilled localities and commercial corporations, Bunaai proudly hires the local artisans of the region who are best connected to their tradition and culture. Their skill, expertise, and flawlessness are very clearly visible in Bunaai’s products. Having gained amazing experience and knowledge about the fashion field and market, the brand is on a path of shining success.

Reflecting more about their fashion lines, and accomplishments, Bunaai recently added a new catalog to their brand name. In association with this new launch, they’ve also hit another popularity checkpoint by joining hands with the very famous and widely appreciated Indian television actress Surbhi Jyoti. Exclusive titled as Surbhi Jyoti x Bunaai, this collection is all set to make the coming festive season more colorful and lively. Surbhi, an extremely talented face of the television world has an intrinsic charm and zeal which now will represent the brand. She is all set to add her glamour and vibrancy to this one-of-a-kind festive collection by Bunaai. This bewitching collection is delicately handcrafted in beautiful georgette, organza, jacquard, cotton fabrics with intricate embroideries. Beautifully crafted in radiant hues, Surbhi Jyoti x Bunaai is decorated with sparkling sequins and gold and silver zari threads. The ensembles have a touch of heritage craftsmanship and allure of Jaipur’s royal and majestic culture. The high appealing and enchanting designs are what every girl needs this festive season. Surbhi’s association with the brand further adds more authenticity and a magnetic vibe to the collection. With her transparent and charming personality, Surbhi Jyoti has a huge fan following of young individuals looking up to her. This legitimacy and admiration will be very well reflected in the launch of Surbhi Jyoti x Bunaai.

Hitting the webshop www.bunaai.com on 8th July 2021, Surbhi Jyoti x Bunaai is all set to captivate its women customers with its unreal beauty and designs.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

24 hours ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.