Business

Women: How to Find a Publisher For Your Book

Published

3 years ago

June 28, 2021

Adriana Monique Alvarez has created a new framework for female authors prepared to pioneer their path in book publishing, redefining the traditional publishing model in a revolutionary way that offers a path to financial freedom for thousands of women.

The Wall Street Journal best-selling author and business coach has established a dynamic new publishing style where women deliver their message through books as part of an immersive business model.

“Finding a publisher is much easier than you think. It is right in front of you – look in the mirror,” she says.

Traditional publishing models are obsolete, says Alvarez, dominated by men in an industry that has failed to adapt to changing social environments. “Mainstream publishing houses dump on self-publishing. They called it ‘vanity publishing’ to create a negative impression. Through self-publishing, I have learned how to marry the savvy digital world and business to books that promote practical solutions within the relevant marketplace.”

Her company, AMA Publishing has developed boutique methods that create generational wealth through high-impact, high-earning publishing businesses. With six successful books under her belt, Alvarez has walked the walk. Her methods position books that transform writers into entrepreneurs by springboarding readership to other services and financial freedom.

“Turning a book into a business has worked for men such as Robert Kiyosaki who built a $100 million seminar industry from his Rich Dad, Poor Dad. It’s time for women to tell their stories without waiting for an invitation to succeed.”

Turning dreams into reality for women

Alvarez took her sharp intellect to deconstruct the publishing industry for her business consultancy clients who talked about authoring books of their own. “I had heard these dreams for long enough, and I just said, ‘well, for crying out loud. I guess you’re not going to do it’. So I researched the industry and found niche gaps and open invitations for inspired entrepreneurs to fill.” She knew she had to make the first move. “I started a publishing house for my books and grew it from there. It was a steep learning curve,” she says.

As a world-leading business consultant and veteran of 12 years of building educational modalities, she brought all of her experience to bear when tailoring her boutique publishing curriculum. “My specialty is to take well-organized ideas and promote them through a book,” she says. Her company links books about alternative healing, food, lifestyle, business coaching, therapy, and a range of other professions to the services provided by the author. “A book bestows gravitas on the writer, so I see an expert that is the foundation of a profitable business. Books can lead to podcasts, high-end coaching, and public speaking engagements. My clients are not content to leave the stage to the likes of Tony Robbins.”

Alvarez, who has mentored more than 2500 women, has witnessed her graduates make $100,000 to $500,000 in their publishing companies. Some AMA alumni have netted $75,000 from a book’s launch and then earned monthly revenues from $8,000-$30,000. Traditional book publishing usually projects that most first-time authors will make about $10,000 – in total.

In two years, she has championed 150 women to become best-selling authors. Today her company represents only writers who are ready to achieve bestseller status with The Wall Street Journal. However, she streams new talent to associated successful publishing houses led by her proteges.

Forging a new path

By taking control and running your own book publishing company, Alvarez believes that writers and entrepreneurs can bypass the stumbling blocks thrown up by traditional publishing. “I teach people how to set up and run a publishing business,” she says. “There are so many women who want to tell their story. They just need someone to come along and show them how it’s done; this is what you can do, and here is the next step.”

The way forward is to avoid the well-worn path to an agent and publisher; “After you pitch your book and get rejection after rejection, you will be convinced that you’re not good enough, and you’ll move on with your life. Old school publishing is largely a negative process for new writers, but you have to tell yourself, ‘yes, I am worthy’, and skirt the traditional system, and make your presence known to us.”

Her graduates embrace ambitious millennials who are on track to running a seven-figure business. Others include women making a career jump, and some that want to leave a legacy for their children. From young to old, she teaches them how to get published.

However, getting a book onto the shelves and out through Amazon is just one aspect of creating a business. “Reaching the number one position on Amazon can be taught, but that is not the point of writing a book.” She says that harnessing communities and self-exploration are essential to writing, researching, and editing. “My clients often find answers to philosophical questions including why they are doing what they do, what values they hold, what they stand for and who they are by going through the vigorous process of writing.”

An author also creates a solid community of people interested in what they are doing and their journey. “This community helps the author to grow and to sell their products or services,” she says.

Ordinary people with extraordinary stories

Alvarez believes that her students are ordinary people with extraordinary stories to tell. She has also survived through catastrophe, having endured the stillbirth of her daughter Nina while living in Albania.

“Having success and optimism is one part of the picture that also reaches into grief, pain, and loss. The method that I teach is a deep process and has an emotional impact on women as they explore past experiences that may include trauma, violence, and loss. If I had not swum in deep waters, I don’t think I could teach the course,” she says.

Alvarez released her latest book, How to Create a Six-Figure Publishing Business in June 2021. Then, in July, she will launch The Younger Self Letters – How Successful Leaders Turn Trials into Triumphs. Both books are already bestsellers on Amazon, giving further inspiration to a broad audience of women for whom she holds the key to a new path in publishing success.

Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

Published

3 weeks ago

November 3, 2024

Matthew Wiles

Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.