Lifestyle
It’s Your Life, Why Are You Not In Charge Of It? The Inside Story of How Junior Anthony Went from Zero to 7 Figures.
Many people share the desire to change their lives and work from home in the online world, but few ever get there on their own. Junior Anthony – business coach, entrepreneur, and digital marketer – knows from personal experience how to nurture that seed of desire that lurks within.
His online education platform LiveSotori has not only enabled him to grow wealthy and fulfilled, but it also facilitated hundreds of ordinary people to build successful online businesses and enjoy generating income while working from home.
Junior knows of what he speaks, having made his way from being homeless and living in a rented car to growing an in-demand digital marketing dream into a multi-million-dollar business.
From Poverty To Epiphany
Junior was raised by his grandparents in Brooklyn, New York, with his father in jail and an absent mom who later kidnapped him and took him abroad for five years. Then another shock arrived when his father was released from prison and entered his life. Family turmoil like this would be enough to shatter any child but for Junior Anthony, it was the beginning of a rags-to-riches journey that swings from poverty to epiphany, laptop lifestyle to seven-figure business success.
By the time he was 21-years-old, Junior was living as a squatter in an abandoned home in Queens, New York with friends. After floating between New York and Florida, he decided to get his TLC license and rented a car from Uber while writing music, performing, and doing shows. One day his rented car’s windshield was trashed to the tune of $2,000. Deeply in debt, he worked driving only at night hoping that the damaged windshield would not be noticed.
“I had to make money to pay my debts and I tried everything you could do on a phone since I didn’t have a laptop. I had nothing. I tried bitcoin and downloaded apps and other gimmicks. Nothing worked,” he said.
As sleep begets sleep, disaster begets the same and Junior fell off his skateboard and broke his ankle making driving impossible. He waited three days to visit the hospital.
“I couldn’t drive and a dude I knew offered me $20 every two weeks to receive drugs. I was a breath away from breaking point. I knew this was not the life I wanted or had planned for. I need to make massive changes,” he said.
After his ankle healed he took a job working on a construction site, bought a laptop, and tuned into every webinar that he thought would get rid of the negativity that was crowding his world.
A Spiritual Cleansing
“My life seemed to be populated with bad actors who brought nothing but misery. I needed a serious spiritual cleansing and reset. I knew I wanted to make money online and I spent endless hours researching how to change direction to get there,” he said.
He returned to Trinidad for six months where he bathed in a river, ate from trees, and gained the ‘mental equilibrium’ required to learn about himself, online marketing, social media, and advertising. He became a voracious consumer of online courses, webinars, guides, and endless reading content about digital marketing.
He then landed in Miami with $30 in his pocket and started searching for clients. When he was down to his last dollar, he pounded the pavement with one aim; to sign a client. His last call resulted in a catch where a CrossFit business agreed to pay $300 upfront and $200 on delivery for his marketing services.
Shortly after signing his first serious client, Junior watched a webinar by consciousness coach Vishen Lakhiani. It triggered an epiphany that wrenched his self-limiting mindset and turned it into one of abundance and unlimited self-faith.
“From this, I believed that clients would pay me $1,500. How could they believe in me when I didn’t believe in myself? This amazing shift was a game-changer. I secured my first $1,500 client. It was life-defining and I immediately set my intention to develop meaningful relationships and live a better life,” he said.
Scaling Up The Business
Junior scaled his digital marketing business, started looking after himself better, and grew the business to include high end-clients.
While he was mentoring his friend in affiliate marketing, other requests for mentorship were landing rapidly. One person even showed him their bank statement that had a balance of 13 cents.
“While I was mentoring these people, I realized that some were succeeding with campaigns that were converting, while others were not taking action. I was done helping out for free. People don’t value free and I felt like I was wasting my time,” Junior added.
Junior realized it was time to distill his lifetime of experience, tools, and philosophies into a professional program and he created www.livesotori.com
One of his most influential programs is a two-day live workshop that takes students on a journey that includes a step-by-step guide to starting an online business and working from home, landing page optimization, and his client attraction formula.
Resilience Has Its Own Rewards
LiveSotori’s community is made up of hundreds of supportive entrepreneurs who regularly make five-figure incomes. Dozens of his ‘family’ have quit their dead-end jobs and now make money online from home. Earning $1000 in a single day became the regular norm for most people in his community.
“While many entrepreneurs like to operate solo, we function as a family and pride ourselves on working together. We also have a no BS and ‘No Excuses’ approach. I work with integrity and do not sugarcoat anything. As the founder of LiveSotori, I am there to offer support and training,” he said.
While Junior knows that he was helped by his failures, he believes profoundly in the power of a person’s ability to create their own story.
“Assuming control of your life and taking it in the direction that you desire is an important part of every life. Manage your narrative and rule it. If you fall, you can still write yourself an awesome comeback story. Resilience has its rewards, particularly if you are coming from rock bottom.”
Lifestyle
Coco Glow Redefines Success on Natalie Massaro Terms
The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.
This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.
It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.
“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.
A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.
“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.
Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.
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