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3 Reasons Content Writing May be More Important Than Ever

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When the Covid-19 pandemic first began, businesses across virtually all industries were forced to limit spending however possible. This naturally impacted content writers. Many business owners, from the heads of major corporations to local shop owners, felt they could reduce spending by limiting their content marketing efforts until they were able to financially recover.

This worried many content writers. However, current trends indicate content writing is poised for a major comeback. 

This is relevant news for both writers and business owners. For writers, this trend indicates more work will be available in the coming months. For business owners, the resurgence of content writing illustrates the value of coordinating with strong writers to publish valuable content. This can give a business a significant edge over the competition, when many have scaled back their content publishing.

The following points all support the belief that content writing and publishing will become increasingly important in the near future:

Increased Internet Usage

Content writing has long been valuable in the digital age because people tend to find businesses by conducting relevant online searches. When a business publishes strong content, its pages have a better chance of ranking high in search results, leads will be more likely to perceive a business as authoritative, and the business can cast a wider net in general.

These points may be truer than ever. Research indicates that Internet usage surged during the Covid-19 pandemic, with many Internet services seeing usage rise by 40% to 100%.

This surge likely impacted the degree to which Internet users engage with content. Quite simply, the more time someone spends on the Internet, the more digital content they’re going to consume.

The Startup Boom

Given the degree to which the pandemic has impacted businesses across the globe, understandably, many assume that fewer startups are emerging in recent months when compared to pre-pandemic trends.

Surprisingly, though, we appear to be in a “startup boom.” In fact, according to John Haltiwanger, an economist at the University of Maryland who coordinates with the U.S. Census Bureau to monitor new business creation, applications for new businesses reached a record high in the third quarter of 2020.

Those businesses will rely on content marketers to help them grow their customer bases. Thus, the current startup boom is likely to provide content marketers with abundant work opportunities. 

Limited Experiential Marketing

Content writing is likely to play a critical role in the marketing strategy of any successful business for decades to come. Publishing quality content for Internet users to engage with is an affordable and effective way for a brand to attract and retain customers. With smartphone ownership growing more ubiquitous, leads also have more chances than ever to discover and read content online.

That said, before the pandemic, business owners were also experimenting with other marketing strategies, such as experiential marketing.

Experiential marketing often involves hosting events or setting up branded exhibits that leads can interact with in the real world, rather than the digital world. Predictably, Covid-19 had a significant effect on the experiential marketing trend. While some businesses and marketers are adjusting their strategies by organizing online and virtual reality experiences, experiential marketing has still taken an undeniable hit.

It’s unclear how post-pandemic behaviors will affect experiential marketing in the long term, but it is clear that written content will play a greater role in marketing plans now that in-person experiences are less viable.

Again, both content writers and business owners should prepare for these developments. While the immediate effects of the pandemic may have yielded a reduction in the demand for content writing services, there’s good reason to believe that trend is reversing already.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Hustle Division Evolves into HD AI Lab Group: A New Powerhouse in AI-Driven Marketing

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Los Angeles, CA — May 8th — Hustle Division, the award-winning agency behind Gold and Platinum campaigns for brands like PrettyLittleThing and Zootiez by Future — and legendary artists like 50 Cent, Snoop Dogg, Warren G, Normani, Saweetie, Tyga, YG, and will.i.am — is officially rebranding into HD AI Lab Group.

This major evolution is led by E.G., a proud Latino entrepreneur, who also owns Zooly.ai, a fast-growing AI company backed by major investors and already trusted by top brands across the NBA, NHL, and entertainment.

HD AI Lab Group brings together creative energy and real AI innovation to help brands, artists, and businesses grow in today’s world.

“This isn’t just a rebrand — it’s the evolution of everything I’ve built, now powered by real AI to shape the future of marketing,” said E.G., Founder & CEO of HD AI Lab Group.

Stay tuned and follow the journey on the newly revamped Instagram: @hustledivision

Media Contact:
info@hustledivision.com

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