Business
Cybercrime is Sharply Rising: What Your Business Needs to Know
Although large corporations are routinely hit by cyberattacks, small businesses are the number one target. Hackers know small business owners don’t usually have strong cybersecurity and routinely look for vulnerabilities to exploit.
Small business vulnerabilities aren’t hard to find, so if you want to protect your business, here’s what you need to know about cybercrime.
Cybercrime becomes a bigger threat each year
Numerous sources have reported an increase in cybercrime since the start of the 2020 coronavirus pandemic. These reports appear to be supported by the FBI’s 2020 Internet Crime Report. While cybercrime has been steadily rising for decades, there was a 69.4% rise between 2019 and 2020. That’s the sharpest yearly rise since the internet was born.
According to the FBI’s report, in 2020, cybercrime victims reported damages in excess of $4.2 billion resulting from phishing schemes, delivery scams, and ransomware. Considering not all incidents are reported, that’s an alarming amount of damages.
Delivery scams are growing
Although delivery scams have always been a problem, they’ve become more prevalent since the start of the pandemic. With millions of people out of work, some devised ways to cheat people out of money by selling fake goods or just not delivering on their promises.
If you’re going to buy expensive products for your business, make sure you research the company and check their reputation on review sites. For example, if you’re buying office furniture for your crew, check the furniture company’s reputation on Yelp, Google My Business, and Trustpilot. Popular companies, like BTOD, will usually have a profile available.
Don’t just make a decision based on the number of reviews or stars. Check into the negative reviews to see what happened and how the situation was resolved. For example, BTOD’s Trustpilot reviews demonstrate several instances of user error as well as the company’s willingness to make things right. Anytime a company is willing to make things right with the customer, you’re dealing with a company that has integrity.
However, if you read reviews from customers complaining about suspicious credit card charges right after making a purchase, it could be a sign of fraud or lax cybersecurity. Think twice about doing business with companies that have those types of reviews.
Why did 2020 become the biggest year for cybercrime?
There wasn’t anything exceptionally different about 2020 except for the pandemic. Cyber criminals were quick to take advantage of people’s fears surrounding the COVID-19 virus, which turned out to be fairly easy. The scams continued as more stimulus checks were being provided and people were desperate to get access to their funds as quickly as possible.
Unfortunately, many people fell for stimulus check scams involving fake checks, fake processing fees, and fraudulent cash advances.
Phishing scams were big in 2020
Some scam emails appear to be legitimate upon first glance, but contain links masked to look official. In reality, those links go to a webpage set up by a scammer and are designed to steal sensitive information. Often, stolen information is made available on the dark web.
It’s surprisingly easy to fall for a phishing scam. When a person doesn’t have any reason to suspect they’re being misled by an email, they won’t always notice when a link takes them to an unofficial webpage. Being focused on the task of logging in to resolve a problem tends to keep phishing victims busy enough not to look at the URL in their browser bar.
3 Tips for securing your business from cyberattacks
Cybersecurity requires more than checking tasks off a list. Here’s what you need to keep your business secure:
- Automated threat detection
Your company’s network is only secure when it’s being monitored by automated software that can identify and isolate a threat before it penetrates far into the network. Automated threat detection software will handle this important need.
- A strong IT security policy with enforcement
Creating security policies is important, but the strongest policy will fail when it’s not enforced. Make sure employees know what’s expected and don’t make any exceptions. You need a strict zero tolerance policy for violations. The minute you give employees more freedom than necessary, you’re opening yourself up to the potential for a security breach.
- Up-to-date software applications
Software that hasn’t been updated is vulnerable to attack. Always install updates and patches as quickly as they’re released. If you use software that is no longer supported, you may need to find a new, supported application.
Hire a cybersecurity professional
No business is immune to cyberattacks. However, you can get pretty close with tight security, especially when you hire a professional IT security team.
Business
Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate
Byline: Andi Stark
Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.
Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.
The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.
Challenging the Industry Norms
Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.
Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.
This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.
Adapting to Changing Client Demands
While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.
To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”
The Human Element in Real Estate Transactions
Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.
The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.
Future Directions for Private Listings by Harold X. Clarke
As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.
Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.
Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.
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