Business

Growth Through Opportunity: How George Hamboussi Jr. Thrived in New York Real-Estate Law

Published

4 years ago

April 29, 2021

George Hamboussi Jr. never thought he would get into real-estate law. Coming from a family in the real estate business, the young lawyer decided that when he graduated from the University of Buffalo, he would set his sights on corporate law instead. This is what he landed his first job in, and that was the plan for his first year out of school.

However, being the helpful son that he was, he began assisting his father whenever his real estate business required a lawyer. He came to his father’s aid enough that people began asking him if he was in real estate himself. He always said no, but it just kind of snowballed from there. Soon, Hamboussi Jr. quit his job to start his own law firm, and this is where he truly began embracing the world of real estate law.

George Hamboussi Jr. knows how hard it is to make it in New York City. As a small business owner and a representative of landlords through hard times like COVID-19, he knows well that failure is more than possible in the big city. Thankfully for Hamboussi Jr., he entered New York at the perfect time.

It was around fifteen years ago that Brooklyn’s Chinatown boomed, and around fifteen years ago that Hamboussi Jr. opened his first office. The young lawyer decided to lean into this happenstance, at a time when Chinese Americans and other Asian Americans were purchasing and renting around this neighborhood. He introduced himself to the community, presented himself and his business. He was featured on SinoVision, a Chinese-language television network based in Manhattan, and promoted on loop. It was around this time that he also began representing a builder of condominium units in the area, which helped put him on the map even further as a real estate lawyer.

This all put Hamboussi Jr. in a fantastic position during one of the worst economic crises in American history. While the recession of the aughts was hitting New York City and the country as a whole incredibly hard, Hamboussi Jr. was opening a second office in Manhattan, larger space in the heart of the city’s business district.

His firm’s expansion only increased. A third office came on the suggestion of some real estate brokers, who came to them with a proposition: if Hamboussi Jr. and his team could represent them regarding purchasers who spoke Spanish or Asian languages, the office would be provided in their package. Since Hamboussi Jr. surrounded himself with employees who speak Mandarin, Cantonese, or Fujianese, and since he himself speaks fluent Spanish, this was a deal that was possible for his firm to uphold. Suddenly, Hamboussi Jr. gained yet another location, and he found himself going from office to office each day, serving more and more clients as the years progressed.

“Even without thinking about growing,” Hamboussi Jr. explained with a laugh,” it just happened through opportunity.” His law offices became so bustling with clients and employees alike, that he began working from home each Thursday as a way to escape from the bustle of everything.

Hamboussi Jr.’s story represents well the key to growth: putting oneself out there, and letting the contacts you develop to guide your business to success. Business owners must advertise themselves in the best way possible, and integrate themselves into the communities they serve. Hamboussi Jr. got where he is because he was fantastic at positioning his services. It only took a small amount of force, but that single push helped start a snowball effect, where word-of-mouth and results-driven business helped propel him to lengths he never thought possible.

To contact George Hamboussi Jr., email [email protected] or call his office at (718) 439-4512.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.