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David Ebrahimzadeh Discusses The Impact Of The Covid Pandemic On The Real Estate Market

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The COVID-19 pandemic has had a huge effect on the United States economy as a whole and a major impact on the residential real estate market. The pandemic affected rental vacancy rates and prices and home sales in different ways. Major cities and suburbs were affected in vastly different ways.

David Ebrahimzadeh explains the effects that the global pandemic has had on the real estate market across the country, naming some of the problems that have come up and offering an outlook for future months.

Economic Disruption Leads to Distressed Landlords

Many people lost their jobs and were unable to pay their rent or mortgage, though temporary eviction and foreclosure protections did help. There were far fewer protections for landlords, and many landlords are on the verge of losing their properties.

David Ebrahimzadeh advises landlords to carry cash reserves to get through these difficult times. It may be too late for many landlords today, but those who are still holding stable properties should start saving today.

COVID’s Effects on Home Prices

The COVID-19 pandemic caused a noticeable drop in home sales across much of the country and a corresponding drop in prices. Economic uncertainty and stay-at-home orders stalled the home sales market, though as the pandemic eased thanks to the introduction of vaccines, the housing market has begun to recover.

Urban Rental Disruption

As the COVID lockdowns began, many residents of densely populated urban areas began to realize that their environment was putting them in danger of catching the coronavirus. People who had the economic means to do so and the flexibility to work from home began to buy homes in suburban areas 50 to 100 miles from the city they were fleeing.

Rental vacancy rates in the inner cities rose significantly while rental prices sunk to unprecedented levels. This caused real estate prices to soar in areas like Westchester, New York as Manhattan and Brooklyn’s residents departed. This also caused younger renters to be able to move into cities like New York where in the past they would have been priced out. It will be interesting to see whether the flight from the city will persist past the COVID-19 pandemic and whether these fleeing renters will come back after the danger has passed.

Suburban Effects

The primary effect on the suburban real estate market from COVID-19 was the sharp rise in home prices. Since there was a small supply of homes available, competition and prices spiked. The mobile and well-off people who were able to leave the cities could afford to pay higher prices.

As real estate sale prices jumped in the suburbs, rental prices escalated as well. A low supply of affordable rental units was strained as people moved away from the cities.

Overall Economic Movements

The real estate market often falls prey to general economic fluctuations. The major law that governs real estate markets is supply and demand. High demand and a low supply will lead to the highest spikes in prices. This situation happened during the spring and summer of 2020 in many areas of the country.

Unemployment rates soared due to the pandemic, and wages went down. Many people in the hospitality and retail industries lost their jobs entirely, while others were forced to take significant cutbacks in hours.

Inequality in the Housing Market

The COVID pandemic has caused the wealth gap between the haves and have-nots to expand even further. While homeowners with stable jobs saw significant increases in their wealth thanks to burgeoning equity in their homes, the working class largely fell victim to economic disruption.

Possible Outlook for the Real Estate Market

The National Association of Realtors predicts that the economy will rebound in 2021. Interest rates will remain stable while the annual unemployment rate will dip to 6.2 percent. Housing prices across the country may climb by as much as 8 percent in 2021.

It will be fascinating to see whether the short-term effects of the pandemic will continue. If people are continuing to be able to work remotely for a permanent time span, they may stay in the suburbs and rural areas.

Understanding the Housing Market

David Ebrahimzadeh recommends that property owners keep close tabs on the economy and on real estate prices in their area. While it is best to hang onto properties in the long term, it is a good idea to judge whether it is the right time to make an investment purchase.

As COVID fades, its long-lasting impact on the economy may continue. It will take decades before some industries fully recover. The housing market will continue to be affected by economic shifts, unemployment rates, and the mobility of American workers. Taking all of these economic movements into account, this may be a great time to invest in real estate.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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