Business
Meet Daniel Newman, CEO Of Dandy: The Tech Startup Spearheading The “Live” Movement In Social Networking
Just three short years ago, Newman began his journey as a full-time CEO of his very own tech startup named Dandy. He created the company with his partner and co-founder, Leor Massachi, while the two were seniors in college. We’ve got the full scoop on how Newman went from a Real Estate Development student to a full-time entrepreneur, all before earning his undergraduate degree.
Newman was born and raised in Beverley Hills, CA. Although he’s mainly American, he takes pride in inheriting a Persian background from both his mother and father. Early on in his younger years, he became interested in the various aspects of business and how they were created. He also enjoyed learning about the Israeli economy and the country’s positive outlook on young people developing their own startup companies.
When Newman got to high school, he became heavily involved in extracurricular activities and always did well in class. Not only was he named Senior Class President, but he was also involved in several sports and school clubs. As if that weren’t enough on his plate at 17, he also had the opportunity to get a taste of what it was like to build a business when he founded his own tutoring company during his junior year. He saw an opportunity arise when the younger kids in grades K-8 were complaining about their tutors being too old and not up-to-date with the material. Brilliantly, Newman asked some of his friends if they wanted to earn some money tutoring the students, and the rest was history. The company took off instantaneously, and Newman kept it running until he graduated in 2015.
Once he reached college, the grind continued. Newman decided to pursue a degree in Real Estate Development at the University of Southern California. Although he was indeed partially interested in the real estate portion of the program, he was far more captivated by the school’s innovative take on technology and its multifaceted ability to influence new businesses. At that point, he began to understand the building blocks of a tech startup, and he fell in love. Along the way, he met several friends, mentors, and executives that taught him the dos and don’ts about the complicated world of Silicon Valley. But regardless of the dire risks he was advised of, he knew his ultimate goal would be to someday establish a startup company of his own.
In the meantime, Newman founded his second small business with his then-roommate and best friend, Leor Massachi. The two college students created a design agency that helped businesses market toward the Gen Z demographic via custom-made interactive Geofilters on Snapchat. At the time, the social networking app had just begun allowing users to publicly submit Geofilters for a fee, but it had not provided any tools or instructions on how to create them. Due to the high design skillset and intricate strategy required for the process, Newman and Massachi saw it as a business opportunity and proceeded to create a company named Geocasion. Although the business only lasted a few months, the experience proved essential for what followed for these two college students. In addition to founding Geocasion, Newman also founded USC’s TAMID Tank event during his sophomore year, which is the school’s equivalent to the popular television show, Shark Tank. The competition was created to provide students with a real-life experience of pitching their startup concepts to big-name investors and venture capitalists. Their first event filled an auditorium of 500, and since then, TAMID Tank has held the event annually. The organization also named Newman their Vice President of Operations.
But things changed in 2018 when Newman’s roommate suggested the idea of creating a dating app for millennials and gen Z’s unlike the existing ones on the market. After sitting and brainstorming for hours in their dorm, they came up with a concept that was far too tangible to pass up. They wanted to create a version of a dating app that would mimic two people meeting in person for the first time. Users would log onto the app once it went “live”, and they would have an allotted time to attempt to find their match and start a conversation. Once two users established they were interested, they’d be transferred into a three-minute video call where they could formally introduce themselves and decide whether or not to move forward with communication off the application. They called the app Dandy and instantly began searching for the perfect engineers to develop the product. 3 months later, the app launched its beta testing.
Dandy blew up all over USC, and eventually, all over Los Angeles. People were excited to try this new version of virtual dating and claimed that it was a “magical” app since it cut around the BS and got straight to the point of building new relationships. At this point, Newman and his Massachi began to pitch Dandy to investors in hopes to raise funds for the app’s future development. After hearing 117 no’s, they received their first yes, as well as their first check from an investor. Once the first came, many others followed, and soon enough Dandy has fundraised over $3.3 million in a matter of months from investors involved in companies such as Uber, Airbnb, Snapchat, and Facebook. Newman took over all finance and logistic aspects of the company while Massachi handled the marketing strategy and creative.
Things were running smoothly until word of a pandemic began to consume the news in February 2020. The two business owners called an emergency meeting and decided it was the perfect time to rebrand Dandy into something more applicable to the possible consequences of a national pandemic. In just a few hours, they came up with the idea for Zoom University– a virtual dating app with the same “live” concept of Dandy, but with two-on-two video calls resembling that of a double date. Since some users had commented that Dandy could become stressful and awkward during the short video calls, the founders hoped that having a user bring a friend would help turn the tension into fun. The next day after the meeting, the team had a web MVP of Zoom University uploaded and a rough draft of the app immediately went live. In honor of their first creation, they decided to keep the name of their now product-based startup company as Dandy.
Since then, Zoom University has gained traction all over the internet; including Tiktok, which had a video about the app hit impressions of over 2.5 million views. Users were scrambling to get their hands on this new dating app. In just a matter of weeks, a waitlist of thousands of users began to accumulate while the Dandy teamed continued to finalize the details behind the app that was only originally meant to stay live for a week. Positive feedback came pouring in from users, and eventually, the application broke records as it made it through the Top 10 Best Social Networking Apps on the Apple Store, coming in at #9.
Four businesses and two successful startups later, 23-year-old Newman says his success has come from knowing how to take high-level concepts and applying them to a realistic, practical lens. Although his achievements have skyrocketed over the years, he shares that the work has only just begun. He and his partner are currently working with investors on their next top-secret product that is reckoned to top all their prior inventions and take the market by storm once again. Details cannot yet be disclosed, but we wait eagerly to see how a few college seniors will continue to dominate the startup world with their commitment and dedication to changing the world through the use of advanced technology.
Business
Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy
Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.
The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.
Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.
Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.
Essential Steps to Starting Your Online Business
At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.
“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”
The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.
He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.
Build a Sales Funnel
Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.
Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.
Attracting Attention—The ‘Eyeball’ Factor
Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.
Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.
Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.
He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.
After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.
He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.
The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.
By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.
Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.
As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.
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