Business

Meet Sasha Karabut & Fletcher Ladd, two self-made entrepreneurs making waves in the eCommerce world with Ecom Capital

Published

4 years ago

March 1, 2021

Together they own Ecom Capital, a business that is focused on helping people start, grow and invest in eCommerce businesses.

It is always surreal to learn about all those people who have shown what it really takes to make it big in the business world. Most have gone ahead and created a unique space for themselves by offering something ‘different’ in their industries. The world of eCommerce has been one which has been on the rise. Two names that have been making a lot of buzz in the eCommerce space are Sasha Karabut and Fletcher Ladd. They have built Ecom Capital, a business that aims to change people’s lives by helping them start and grow their own eCommerce businesses.

Sasha Karabut was raised in a small country town of Laidley QLD and belonged to an immigrant family with a very humble background. Falling into the wrong crowd had made the youngster even homeless and saw many other struggles. However, with the ‘nothing to lose mentality’, he kept moving and dived into a completely foreign industry with no experience or knowledge with a ‘do or die’ approach that turned his first business (an automotive repair business) into a 7 figure venture within 18 months. Since then, Sasha built his coaching and mentoring business to over 7 figures and now, more recently, with the technical genius of Fletcher Ladd, co-founded Ecom Capital which builds, develops and invests in eCommerce businesses internationally.

On the other hand, Fletcher Ladd is a 21-year-old entrepreneur who hails from the Gold Coast in Australia. With Ecom Capital, both the young entrepreneurs decided to change people’s lives with their businesses, which help people start, grow & invest in eCommerce businesses. They are a full-service, global leading eCommerce firm helping people start successful e-commerce stores in 90 days and in addition, help investors add profitable stores to their portfolio and also grow their own exclusive network of subsidiaries.

Ecom Capital is the synergy of talents and energy of both these skilled beings that lead a team nationally and internationally, hiring and recruiting people, bringing out the best in people in the team to achieve maximum performance for their clients overall. Talking about when did they find the right idea and how did they capitalize on it, Sasha says he understood early the infinite scale of the landscape and the ability to reach all types of people any time of the day, independent of locality or time zone with eCommerce. Also, because of the pandemic, Sasha and Fletcher both knew that people would be looking to start businesses online. For them, everything lined up, the years of experience in other businesses, coaching and leadership of people and teams and above all else, fast action based on an idea.

Ask them what is unique about Ecom Capital, and both the founders explain that creating a model that allows clients to be supported, they created a hands on learning and support system that has the critical steps covered in such detail so that the client has all the tools as well as the support required to succeed. Fletcher adds that the main three divisions at Ecom Capital, Start, Grow & Invest, all follow the same structure of support and mentorship. We recognised early that training and development is an ongoing process, and investing in our clients and our staff to deliver the best is one of the best investments we have ever made. On the start side, they help people start eCommerce stores by building a store for them and coaching them to sales within 90 days. On the grow side they work with businesses that are generating 30,000 P/M in sales. Finally they help accredited investors in existing eCommerce stores that have been running for a minimum of 2 years, or they show massive growth potential.

Ecom Capital is today one of the fastest-growing companies in Australia. It has grown from a team of 2 to over 100+ people in-house, with offshore talent from the likes of Walmart, Amazon, eBay, Nike, Apple & Shopify. To know more, visit the website, https://www.ecomcapital.com/ and follow Sasha and Fletcher on Instagram @sasha_karabut & @fletcherladd.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.