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YouTubers Are Optimistic About Xigua Video Becoming Their Optimal Choice of Platform in the Chinese Market

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In recent years, YouTubers’ presence in the Chinese market has increased drastically as many creators chose to add Xigua Video as a new advancing platform in China. For example, YouTubers Dallmyd (represented by Night Media) and Colin Furze (represented by The Soho Agency), who have over 10,000,000 subscribers each on YouTube, recently created their account exclusively on the Chinese leading video platform Xigua Video earlier this year.

According to the Career Development Report for Medium-Length Video Creators, middle video subscribers reached 605 million over the past year, accounting for 64% of all Chinese internet users. This prospect is promising for many international YouTubers. However, as creators enter the Chinese market, urgent issues such as localizing contents and attracting targeted viewers have become rising issues that need to be addressed for them.

In October 2020, Ren Lifeng, head of product of Xigua Video, explained the concept of “Medium-Length Video” publicly for the first time, namely, videos ranging from 1-30 minute. Compared to the short videos, most medium-length videos are presented on a horizontal screen with a high proportion of PGC (professional-generated content), requiring more refined production from creators.

Xigua Video is optimistic about the development prospects of medium-length videos and is committing its resources to this arena. This presents a rare opportunity for international YouTubers who mainly focuses on creating medium-length contents.

Mike Chi, CEO of CNP Digital Inc, noted that there’s growing interest in the Chinese video market by international YouTubers. Xigua Video provides the opportunity for these creators to expand their following and viewership. The Chinese consumer market presents these influencers with new brands to collaborate with and as these influencers grow in popularity in China, they become even more attractive to lucrative sponsorships from global brands.

It is significant to note that Xigua Video’s biggest advantage is in the number of viewers, with personalized recommendation, brand reputation and its collaboration with Douyin and Toutiao. This enables diversified content distribution and accelerated breakthroughs.

In addition, Xigua Video has its unique benefits in commercialization and operation. Xigua Video could help creators with diversified monetization policies on top of localizing their contents more efficiently with their professional teams. Recently, Xigua Video set aside RMB 2 billion for the creators of medium-length video, in particular, creators under the knowledge category.

Currently, international creators on Xigua Video are attracting more and more attention. For example, Dallmyd’s channel received 1 million views within 48 hours of creating an account on Xigua Video. Through diving, mining, and looking for treasures, Dallmyd not only popularized diving, a niche sport, but also brought viewers a novel experience of opening a blind box. The video released by Dallmyd instantly went viral, striking heated discussion. He spent more than ten hours to find a lost GoPro full of memories underwater and kindly returned it to the owner. Netizens praised him for this action as they realized the true value of the item.

Another creator, Colinfurze, also gained almost 100K subscribers on Xigua Video within 1 week of being onboard, earning the title as the fastest growing channel in the tech genre on Xigua. Colinfurze is known as the “Crazy Englishman” and is becoming increasingly famous worldwide thanks to his amazing inventions, unique devices, and crazy mechanical experiments. His inventions have achieved 5 Guinness World Records, including the world’s fastest toilet. Most of Colin Furze’s inventions are based around daily life activities, making the design and materials easily accessible everywhere. His content features an unrestrained style with the occasionally embedded British rock humor.

Apart from Dallmyd and Colinfurze, many other YouTubers have also created their channels on Xigua Video to present their personalized contents to viewers. For example, the “Brave Wilderness” shows viewers adventure stories with all kinds of animals; Shandor Larently, who is the key member of YouTube channel Beastly, takes viewers to the mysterious and vast African prairie; Super star Akon chose Xigua Video as a key platform to form a close connection with his Chinese fans. Lastly, as content creators such as 3Blue1Brown posts bilingual videos, including English and Chinese, more users are able to study higher mathematics easily, forming more interest in the matter.

Last but not least, Xigua Video, having over 3.2 million creators, has already built a mature and diverse content system of its own. Top Xigua creators, such as Teacher Li Yongle and watchmaker Daneng, have extensive social influence and responsibility to bring valuable content to Chinese users.

As the demand for medium-length video content grows rapidly, Xigua Video will meet the needs of customers with a variety of unique content. With the entering of more and more new creators, Xigua Video is looking forward to seeing more individualized and entertaining high-quality contents being generated as creators share a part of their interests and insights into the world.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Entertainment

Notes from the Heart: Lartist Yan on Music, Motivation, and ‘Second Chance’

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Photo courtesy of Lartist Yan 

By Mj Toledo 

US rising singer, songwriter, producer, and beatmaker Lartist Yan has always believed that music is a universal language, and his recent rise in the industry proves he’s fluent in it. With his new hit song “Second Chance” and upcoming tour, fans nationwide eagerly anticipate his old-school soul and contemporary flair, as Lartist Yan blends genres such as Country Blues, Reggae, Pop, RnB/Soul, Ballad, Folk, and Soul/Blues into his captivating performances. The rising star discusses his songwriting process and how he is turning real-life challenges into chart-topping hits that speak to the soul.

Q: Can you share the creative process behind “Second Chance”? What inspired the melody and lyrics?

Lartist Yan: Of course. “Second Chance” was quite an experience for me. It all started one night when I was sleeping, and I suddenly heard this melody playing in my ears, as if someone was playing it to me from afar. It was a mysterious, compelling melody that demanded to be heard. I immediately woke up and started working on it, trying to capture the essence of what I had heard in my dream.

The lyrics were born from a personal experience of betrayal and disappointment. I had been let down by someone I loved at the time, and this song became a way for me to process those emotions. 

But more than just expressing pain, I wanted “Second Chance” to offer hope. The message is that everyone deserves a second chance and that failure can often be the beginning of something great. 

Q: Your music is like a combination of various genres. How do you balance these different influences in your songwriting?

Lartist Yan: What an interesting question. I really do not have a strict formula. I just let my inner self guide me. Listening to so many genres gave me a broad musical palette to work.

When I write a song, I naturally draw from these influences, picking elements that best express the emotion or story I am trying to convey.

We should not confine music to rigid genre boundaries. Instead, I aim to create a sound that is authentic to me, often resulting in a fusion of styles. For example, in “Second Chance,” you will hear elements of old-school RnB mixed with modern pop production techniques. This honors my musical roots while also creating something fresh.

Q: “Second Chance” has quickly climbed the charts in the United States (US) and the United Kingdom (UK). Why do you think listeners love it so much?

Lartist Yan: I believe the universal theme of hope and redemption in “Second Chance” resonates most with listeners. We have all experienced setbacks in life, and the idea that we can bounce back and deserve another opportunity speaks to people. I am truly humbled and grateful that “Second Chance” has touched so many people and found its way onto the charts.

Q: You have mentioned multiple times that your music addresses real-life challenges. How do you translate personal experiences into chart toppers? 

Lartist Yan: Translating personal experiences into universal themes is at the heart of my songwriting process. I believe that even though our individual experiences are unique, many often share the emotions we feel. 

When I write about a personal challenge or situation, I focus on the emotions and the broader lessons learned rather than getting caught up in specific details that only apply to me.

For example, with “Second Chance,” I think about how others might relate to my feelings and what words or melodies might resonate with them. It is about finding the common thread in our human experiences so listeners can see themselves in the music, even if their circumstances differ.

Q: Can you tell us about your upcoming single, “The Wave of Love”? How does it differ from or build upon “Second Chance”?

Lartist Yan: While “Second Chance” focuses on themes of redemption and new beginnings, “The Wave of Love” explores the power of genuine, true love and how authentic love can impact our lives.

Musically, “The Wave of Love” builds upon the soulful foundation of “Second Chance” but introduces new elements that reflect the song’s theme. You will hear a more expansive sound. I cannot wait for everyone to listen to it and experience this new aspect of my artistry.

Q: You’ve won several prestigious awards before releasing your first single. How have these accolades impacted your career?

Lartist Yan: Winning those awards in Russia was a turning point for me. It was not just about the recognition; it also gave me a huge confidence boost in my abilities as a performer.

When starting, you often doubt yourself, wondering if you have what it takes. But standing on those stages, receiving the Golden Voice of Russia and the other awards, was like a confirmation that I was on the right path.

Those accolades also opened up a lot of doors for me. I got to share the stage with some major stars in Moscow, which was an incredible learning experience. It exposed me to a broader audience and helped me understand what it takes to perform consistently at a high level. But more than anything, it fueled my passion to keep pushing, improving, and bringing my music to an even bigger stage – which is why I am so excited about my move to the U.S. market now.

Q: As both a songwriter and beatmaker, how do you approach the production process for your tracks?

Lartist Yan: It is very organic and intuitive. It usually starts with a feeling or an experience I want to express. Sometimes, like with “Second Chance,” the melody comes to me in a dream, and I build from there. 

Other times, I will start with a beat or a chord progression that captures the emotion I am trying to convey. I do not like to force the process. I believe the best music comes when you let it flow naturally.

Q: How do you balance creating personally meaningful and commercially appealing music?

Lartist Yan: That is a great question, and I think about it a lot. For me, the key is to always start with authenticity. If a song is significant to me, if it comes from a genuine place of emotion or experience, then it has the potential to connect with others. That connection is what makes music commercially appealing in the long run.

Of course, I am not naive about the realities of the music industry. I pay attention to trends and what is resonating with audiences. But instead of trying to copy what is popular, I look for ways to incorporate those elements into my style. 

Q: You’re preparing for your first U.S. tour. What can fans expect from your live performances?

Lartist Yan: I am incredibly excited about my first U.S. tour. Regarding the setlist, I’ll perform songs from my debut album, including ‘Second Chance,’ some memorable covers, and tracks from my debut EP. I also plan to include interactive elements to connect with the audience.

My band and I have been rehearsing extensively to guarantee that we deliver a tight, energetic show that brings the studio recordings to life. Whether you are a long-time fan or new to my music, I promise an unforgettable experience that will leave you feeling uplifted and inspired.

We will start the “Discover Me” Tour in Los Angeles, then head to Washington, D.C., and New York City. After that, we will be in Seattle, Chicago, and wrap up in Dallas in 2024-2025.

Q: What are your long-term goals as an artist, and how do you plan to achieve them?

Lartist Yan: My long-term vision is to become a global artist who can touch people’s lives through music, regardless of where they are from or what language they speak. I also want to create music that entertains and brings positive change. 

To achieve these goals, I am focusing on a few key things. First, I am constantly working on my craft – writing, producing, and performing as much as possible to keep improving. I am also very committed to building genuine connections with my audience through music and platforms like social media. 

The upcoming tour is a big part of this strategy. It is about getting out there and connecting with people face-to-face. It is a long journey, and I am excited about every step of it.

For longtime fans and new listeners, the upcoming US  artist’s music provides a fresh take grounded in real experiences. With a new song and an upcoming tour in the pipeline, the world is about to get a “Second Chance” at falling in love with music all over again through Lartist Yan. 

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