Lifestyle
East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.

COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
Music, Arts, and Fashion Culture is growing rapidly in Utah… With the top ranked economy in the U.S., many entrepreneurs are bringing outside knowledge and influences into the city to fill in the missing areas.
A new store in downtown Salt Lake City called East Side Hype is doing just that. The store is a one-of-a-kind in its location and has capitalized on a niche of offering designer clothes that cannot be found in Utah stores. Founded by High Fashion Austin, the streetwear and sneaker boutique is 100% up to speed with the trending styles seen in fashion capitols of the world. It is a place where you can in-store shop for the clothing brands that celebrities, music artists, Instagram models, etc. are wearing today.

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
The store has been gaining recognition and recently teamed up with the brand Billionaire Boys Club. Dozens of new items released on Saturday, February 13th including the Astro and Stardust Joggers & Hoodies, BB Half Moon Jeans, Creamery SS tees, and more! To get to these items first SHOP ONLINE > VISIT THE WEBSITE or visit the store location at 353 W. 200 S., Suite 101, Salt Lake City, UT.

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie
BBC makes a great addition to East Side Hype’s already offered brands such as Supreme, Bape, Paper Planes, Essentials and Pink Dolphin. Not only is it fun to shop these designer brands in person; the store’s layout adds much to the shopping experience. The walls are custom painted by professional street artists, and truly give you an out-of-state feeling. The staff goes the extra mile to help you pick out an outfit that you are sure to love. The social atmosphere is great and gives you the sense of having both a stylus and friend.

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie. COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans
East Side Hype is making a wave and playing a large part in Utah’s growing Fashion Culture.
SHOP ONLINE TODAY > http://eastsidehype.com/discount/HBK10?redirect=%2F%3Fafmc%3DHBK10%26utm_campaign%3DHBK10%26utm_source%3Dleaddyno%26utm_medium%3Daffiliate

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/
Written by HBK Zachery
Published by Display Entertainment, LLC
Lifestyle
Behind the Scenes: A Conversation with Derik Fay – Sharing Stages with Legends and becoming one

In the bustling world of motivational speaking, where voices rise and inspire, one individual stands out: Derik Fay. Not just for his powerful messages, but for the remarkable journey that has placed him alongside some of the world’s most influential figures.
I recently had the opportunity to sit down with Derik Fay to delve into his experiences sharing stages with icons like Tony Robbins, Tim Grover, and a constellation of A list celebrity names.
“It’s been a surreal experience,” Fay began, a hint of awe still present in his voice. “To stand next to icons who have inspired millions, to witness their command of an audience, it’s a masterclass in itself.
Fay’s journey, as he describes it, is a blend of hard work, delusional confidence, genuine passion, and a relentless pursuit of connection.
“It’s not just about the name on the marquee,” he emphasized. “It’s about the shared energy, and the exchange of ideas. Whether it’s Kevin Hart’s comedic genius or Alex Rodriguez’s athletic drive, there’s something to learn from everyone I share the stage with.”
What struck me most during our conversation was Fay’s emphasis on authenticity. “I try to bring the same realness to the stage that I do in my online content,” he explained, referencing his popular Instagram reels and YouTube shorts.
“People connect with genuine emotion, with relatable stories. It’s about building a bridge, not just delivering a lecture.”
Fays direct, conversational style, which I’ve observed in his online content, and in our interview clearly translates to his live performances. “I’ve learned that vulnerability is a strength,” he shared. “Whether I’m talking about the challenges of fatherhood or the importance of emotional intelligence, I want people to walk away feeling seen and understood.”
Beyond the star-studded appearances, Fay sees his speaking engagements as a platform for positive change. “It’s about sharing insights that can make a real difference,” he told me.
“Whether it’s inspiring entrepreneurs to chase their dreams or helping individuals navigate difficult relationships, I want to leave a lasting impact.”
The lessons learned from sharing stages with these giants has undoubtedly shaped Fay’s approach. “I’ve absorbed so much from watching these masters at work,” he reflected. “It’s not just about the techniques, it’s about the passion, the commitment, the unwavering belief in the power of communication.”
As Derik Fay continues to grace stages around the globe, one thing is clear: his journey is a testament to the power of authentic connection and the enduring influence of shared experiences. And with each event, the legacy of these moments continues to grow, leaving an indelible mark on both the speaker and the audience.
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