Lifestyle

Unlabelled Ltd. is Defying Fashion Norms With Their Inclusive Collections

Published

4 years ago

February 11, 2021

Social media is an integral part of business & marketing and is a pass-time for many millennials and gen-Z users, but the negative effects of unrealistic beauty standards displayed on social media cannot be ignored. There have been several studies conducted to survey these effects, with one revealing a group of female students reporting the tendency to negatively compare their own appearance to their peers and celebrities. Natalie Servello, founder of Unlabelled Ltd., revealed similar information in a book she wrote for her thesis while in school. With the facts of how unrealistic beauty standards perpetuate a myriad of negative effects on society, combined with her own personal experiences, she turned her thesis into an inclusive clothing brand.

Unlabelled Ltd. is a diverse and inclusive clothing brand trying to redefine beauty standards, remove labels of beauty, and offer pieces that allow their customers to represent their authentic selves. Growing up, Natalie and her sister experienced the brunt of the beauty standards upheld by society; often excluding diversity in size, race, and sexual orientation, the conventional ideals of beauty often pressure people to conform and reduce their identities in the process. Natalie and the team at Unlabelled wanted to create a brand that people could relate to, where everybody can be represented.

The brand carries sizes XS-3X, with every piece now made of stretchy, knit-based, natural fibres. They plan to extend the size range to 5X in the spring, to make their collection available for more women. Originally starting with fashion pieces, Natalie spent three to four years trying every sample for fit — she wanted to ensure the dimensions were true-to-size, to remove the anxiety that women feel when not finding a true fit.

Unlabelled only launched in 2020 and is already amassing much success — focusing on loungewear pieces that could be worn out for any occasion has boded well for the brand, especially during the pandemic lockdowns. The team at Unlabelled truly believes in the ethos of the brand: of appreciating all forms of beauty for what it is, free of any labels. Tired of seeing the same ideal of beauty flaunted in the media, the Unlabelled team chose to curate a collection for fashionable women to unapologetically be themselves.

As they progress, Unlabelled is expanding their brand to include lifestyle pieces — integrating the ethos of expressing your authenticity into every aspect of your life. Natalie is excited for where this will lead and has hopes to take the Unlabelled community to new heights beyond just beauty and lifestyle. Envisioning this network of women in non-profit sectors, Unlabelled would be a catalyst for female-youth development in education, job training, dressing for success, and so much more. Natalie sees them focusing on a different foundation every month, so they can help more people and expand their network.

There’s no telling where this journey will take them, but the trend of authenticity is picking up speed and shows no signs of stopping. Unlabelled seems destined for greener pastures and is on the right track to achieving success among the greats.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

2 weeks ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.