Business

Matilda Morgan: Determined in her mission to help ace entrepreneurs create a bigger impact, turning their image & appearance into a powerful business asset.

Published

4 years ago

January 27, 2021

Her three business ventures have been initiated to help female entrepreneurs make their unique niche in the world of business, focusing on styling and fashion.

Isn’t it amazing to learn about individuals from different parts of the world about how they go forward in their quest to make it big in their respective fields? Well, all these people show why they deserve to be a part of the entrepreneurial world, exhibiting their love and madness to go beyond boundaries and provide unique products or services to people. Having the aim to work for the better of female entrepreneurs and impact their lives profoundly is Matilda Morgan. This woman entrepreneur from Australia knew since the beginning that she is made to create a difference in the vast fashion and business world through her unique ideas and visions for female entrepreneurs. She helps female entrepreneurs in personal branding in their quest to position themselves as who they are and what beliefs they work with in their brand. This has led Matilda Morgan to come at the forefront of the styling and fashion niche and create a distinctive place for herself in the ever-evolving industry.

All her business ventures in the retail and fashion world prove her passion and her aim in life, to do the different and help other female entrepreneurs as well on the path and create an image and appearance for them that can easily align with their beliefs, visions, style and values in life. This is the reason why Matilda Morgan wants to be known as the numero uno Rebranding Specialist who has the talent, skills and power to change the lives of female entrepreneurs for the better by changing their fashion and style quotient and helping them get positioned by how they are seen to generate partnerships, income and awareness in their fields.

All her three business ventures have tried to change the norms of the fashion and international business space, which has propelled Matilda Morgan forward and gained her a prominent position in the industry. She emphasizes on the fact that changing what people wear and how they wear it are also aspects that can have a powerful impact and effect on the positioning of the brand in the market. Matilda Morgan says that the pandemic has changed many things for the business world, which has now moved to the virtual world, where there is restricted access to in-person opportunities. Hence, the market and their respective fields will judge entrepreneurs on the basis of how they appear on social media imagery.

Many female entrepreneurs are still unaware of what importance a personal image can hold in taking them to greater heights of success. Matilda Morgan says that it is essential for people to now focus on personal branding aspects to reach more people and build a more credible image for themselves in the business world. Talking about her business ventures, all three businesses of hers, Boo & Westley, Slow Cartel and Impact Driven Style, shows the passion and commitment of Matilda Morgan in helping people create their unique personal image through her innovative clothing collection and image consultancy services.

Matilda Morgan shows how important it is to be unique and build a personal brand that can help female entrepreneurs reflect their style, mission and values through their brands and companies. To connect with her, do follow her on Instagram @matildamorganofficial.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.