Business

Jan Jens Shares That One Trait That Helped Him Build a Thriving Company

Published

6 years ago

May 13, 2019

Jatina Group had an exciting start. Jan says “I hail from Hamburg, a city in Germany where my father owns a construction firm that built reputed supermarkets in Germany. In 2014, I took a vacation to Miami, and I rented out a villa from a Concierge service that I found online. Their customer service sucked while I was vacationing, as they weren’t even picking up my calls. That’s when I felt by starting my firm, I could probably provide better service.”

Jatina Group has a substantial social presence on Instagram where they have a massive following. Take a look at @jatinagroup on Instagram to find articles of luxury mansions, exotic automobiles, and yachts which they offer as a part of their service.

Jan Jens is the Founder of Jatina Group Miami, which has been one of the fastest growing businesses for the last two years. They offer vacation rentals including renting out Mansions, Yachts, and Cars. Jatina Group is estimated to cross $10.5 million in revenue this year and has already made $1.5 million in sales via Airbnb. They have access to over 30 mansions and have 4 full-time workers.

On being asked what made him achieve his success in such a brief time, he responded “Focus! I understood its significance once I dropped it. I was into concierge services in the beginning, but then at some stage of my trip, I lost focus and started getting into the restaurant business which affected my company and failed horribly. I needed to rethink priorities and remind myself why I was doing great when I started, and the obvious answer was ‘FOCUS.’ I left the restaurant business, and then I focussed on Jatina Group. It began growing well, and I got a chance to connect with more people. Later, it helped me land enormous names like Drake, Justin Bieber, Kylie Jenner, Mark Wahlberg, Kevin Hart, etc.”

These days entrepreneurs are facing plenty of stress and anxiety. It seems like every day comes up with a new system to earn money and many entrepreneurs are falling prey to FOMO which is the fear of missing out.

“If you chase many, then it’s improbable you will succeed at any.”

Successful entrepreneurs who run multiple companies have focused on one company initially, and afterwards, when they had sufficient resources like money and talent, they leveraged those resources to move on to the next firm. ‘Focus’ is rare nowadays and is an essential quality for success in almost any area. Jan says that he could have achieved a great deal more had he not been distracted during his journey. It’s incredible to find entrepreneurs like Jan pivoting and learning things by themselves when they face roadblocks. During these times where every day a new industry is being born, growing a business and staying focused is tricky. It’s a fact they may go out of business or that a firm has to employ new technology, but this has to be done by making sure they stay focused on what’s working.

Jan’s story of developing a successful company is quite inspiring and is a lesson to be learned on the importance of ‘Focus’. When you live, breathe, and eat one industry and put all of your efforts into it, success is practically guaranteed. There are many entrepreneurs who started well and then ‘Shiny Object Syndrome‘ made them lose their ‘focus’ and eventually tampered their growth. Running multiple businesses might appear cool on social media, but entrepreneurs have admitted that they indeed felt a lot of stress running numerous ventures when they started and decided to proceed and shift their attention to one.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.