Business

3 Pieces of Advice OptionsSwing Inc. Wants to Share With Fellow Fin-Ed Entrepreneurs

Published

4 years ago

January 21, 2021

Starting any type of business and seeing it grow and survive is hard. Entrepreneurs go into their ventures prepared to see them fail, even though they always have to give their all to stop that from happening. Saying that it’s a gamble would take it too far, but entrepreneurship is nevertheless a risky business.

Still, there are plenty of resources entrepreneurs can use to boost their business’s chances of succeeding. Experiences from their fellow enterprises who have been there, done that, and lived to tell the tale are invaluable.

For entrepreneurs looking to start a financial education company, here are three pieces of advice from the founders of OptionsSwing, the fin-ed company that’s the darling of Instagram users.

Now Is the Best Time to Start

It could be argued that there’s never a better time than right now to get started on a substantial project. In this case, however, the “now” refers to an extremely specific time in the history of the world: the COVID-19 pandemic.

The full effects of the pandemic cannot be known while it’s still ongoing. It will probably take years and years after the world brings it under control until anyone will be able to even assess how much damage and suffering this virus has caused.

Some effects, however, are painfully obvious right now. One of them is that people are becoming either unemployed or underemployed. A number of them have been turning to the stock market in the hopes they’ll be able to use it as an additional revenue stream. Starting a digital subscription business at a time like that is great, but so is sharing the knowledge that can help people stay afloat.

Be Proactive With Tech Investments

In many cases, waiting for something to happen and then reacting to it is the best way to deal with challenges. When there are too many unknowns ahead, trying to cover them all can become impossible, impractical, or simply too distracting from whatever’s going on in the here and now.

Investing in expanding one’s problem-solving capacity is a whole different beast, though. Tech is a great example of it; investing in it early on means that entrepreneurs won’t have to scramble for resources when they desperately need them. The tech will be there, allowing them to focus on the problem they’re having.

Tech might be the most obvious example for laying the groundwork for future problem-solving capabilities, but the same advice can be extrapolated further. Investing in any resource that’s especially useful in critical times is a good use of money.

Trust People to Do Good Work

While it’s possible to see many one-person operations in the world of business, when it comes to scaling and growing, “the more, the merrier” is the correct motto. Talent procurement in startups is a big deal because, often enough, the quality of the talent has to compensate for the lack of resources.

Even entrepreneurs who believe in their singular vision and don’t want anyone to meddle with their ideas could use help now and again. Delegating work to other people and believing that they’ll do a good job might prove to be necessary for the business’s survival. At the very least, it will be a great way for the controlling entrepreneurs to learn to relax, better handle the uncertainty of someone else’s work, and build healthier relationships with the people around them. It’s a win on all fronts.

To keep up with OptionsSwing, follow them on Instagram at @optionsswing.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.