Lifestyle

Virago Skincare CEO, Jennifer Carrasco, is Redefining the 21st Century Entrepreneur and Inspiring the Next Generation

Published

4 years ago

January 18, 2021

At an early point in her life, Jennifer Carrasco was not sure what direction she would take her life. A divorced mother at 23 years of age, Carrasco locked her sights on a life of entrepreneurship. “Maybe I was just a rebel who wanted to prove that I can create and manifest anything I wanted,” Carrasco shares. “Somewhere between growing up and doing the right thing, I started my career.” Now the owner of multiple businesses, Jenn Carrasco is looking to inspire the next generation of female entrepreneurs.

“Virago Skin & Body stemmed from passionately doing my soul work.” Carrasco worked her way to the success she experiences today by working in the field of beauty and skincare. With Virago and her V Skincare line, Jennifer admits that her career has never felt like work to her. Instead, it serves as an extension of her passion. While creating skincare products that redefine healthy skin, Carrasco has expanded her wings as an entrepreneur. She has recently begun work in electrical contracting and started offering her services as a business coach in cooperation with Apex Entrepreneurship’s Ryan Stewman.

As she went through the ups and downs of her life, the California entrepreneur used every experience as a learning tool for herself. “These last six years, I have taken action every day and asked myself these questions. Does this serve me? Does this serve what I am trying to create in this world?” Carrasco shares. Building herself up by identifying and utilizing her strengths and weakness as a person and businesswoman, Carrasco serves as a strong inspiration to the coming generation of female entrepreneurs. “Entrepreneurship is a journey one must commit to for a lifetime, for the long haul. You have to make a vow to yourself that you will do whatever it takes, until it takes, no matter what it takes.” The level of determination Jennifer Carrasco committed herself to propelled her above her competition, which, she admits, has never noticed or been bothered by. Now, she is prepped to take over whatever career field she chooses.

To learn more about the entrepreneurial force that is Jennifer Carrasco, follow her on Facebook and Instagram.

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

Published

4 hours ago

November 23, 2024

Michelle Langton

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.