Lifestyle
Fred Cary Shares His Number One Dream

Fred Cary is an accomplished business owner, CEO, founder, leader, and motivator. He has led many companies to success and to massive profits as well as disrupted multiple industries. He has always been driven by the motivation to make an impact and help people. When asked if he still has any dreams that remain unfulfilled, Cary shares that he wants to help 10,000 people have a meaningful transformation. “For me, it’s not just about helping people do things a little better. I want to help them have a deeper, more meaningful transformation. I want to have that kind of impact. And then I’d like to teach them that they can help transform another 1,000 people, and those 1,000 to 100 people, and so on,” he shares.
To Cary, this is the way to reach and transform a billion people. “I know it’s a big goal, but I believe that I’m well on my way to achieving the 10,000 part, and then it keeps on going on its own as people become more and more engaged,” he comments. Fred has two primary goals when he speaks about a transformation. Firstly, he wants to teach people entrepreneurship, and secondly, he wants to teach them to give back.
Fred Cary has become a well-known role model and his fan base on social media keeps growing. People love him because he always gives incredible value. He spends a good amount of time and effort each week broadcasting Facebook Live events where he gives entrepreneurial tips and advice to his followers. His Instagram is currently followed by more than 227,000 people who tune in daily to see what he has to say.
Cary is excited to be the catalyst for change. He manages to do so through his positive and unshakeable mindset that he works on daily through a healthy routine and meditation. “When I meditate, I don’t necessarily seek to turn my mind off. It’s more about focusing on one thing, maybe listening to a bird or the wind going through a tree. It doesn’t have to be completely void of thought,” he says. Cary credits meditation as a tool that helps him prioritize, rest, and reset in order to allow new ideas to come through. He wants to teach his followers the importance of meditation, which can be as productive as hard work itself.
When talking about his bucket list and items that he still has pending, Cary shares that it’s mostly two things: to get a day off and to get a paycheck. To him, there’s a delicate balance of pursuing one’s goals and allowing for some rest time. “Your brain needs to recharge and refresh. You need to step back and evaluate what you’ve done and where you’re going,” he explains. Cary is determined to continue spreading his expertise and reach as many people as possible who can meaningfully impact the world and the economy.
For more updates, motivation, and firsthand news from the entrepreneur, follow him on Instagram.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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