Business

How Polyteck Ensures That London’s New Buildings Are Desirable (and Stay That Way)

Published

4 years ago

December 23, 2020

Estimated to be roughly 2,000 years old, London is one of the oldest major cities in the world — and as one of the world’s largest financial centers, it continues to grow.

Of course, population growth means that new buildings become a necessity, both for the people who will call London home and the businesses that will employ them. As the home to four World Heritage sites, it is naturally important that new structures reflect the city’s rich heritage and are equally desirable in and of themselves.

To that end, Costas Polycarpou, founder of Polyteck is among those leading the charge to ensure that the city’s future growth continues to build upon its legacy.

Regenerative Development

A primary area of emphasis for Polycarpou is regenerative development — the idea of redeveloping existing spaces and putting in new buildings that better meet the needs of the community.

“There isn’t much undeveloped space left in London,” Polycarpou notes, “and at the same time, there are many structures that are no longer suitable for their intended use. With regenerative development, we can work with local stakeholders to determine the right mix of housing and commercial spaces. A transparent approach with the community and holding ourselves accountable is vital for getting results that will ultimately benefit everyone involved.”

The lack of new space for development has led to dramatic changes in London in recent years — such as a proliferation of skyscrapers better suited to handle growing business needs. Of course, not every old building can be turned into a skyscraper. Careful community involvement becomes a necessity to ensure that the right structures are going into the right areas.

By taking the needs of the local community into account, such development efforts have a true regenerative effect that benefits all stakeholders.

Refurbishing Existing Properties

Creating desirable spaces doesn’t merely happen by replacing older structures. “We have many buildings in London that are absolutely amazing and full of history — but they don’t fully meet the needs of our modern world,” Polycarpou explains.

“Fortunately, it’s not an either/or proposition. We don’t have to tear down these gorgeous structures. Instead, we can restore their most defining features and refurbish them to account for updated electrical support, access control, HVAC, plumbing and more.”

Polycarpou notes that many buildings that fit these needs are still actively being used — an issue that isn’t all that surprising, considering London’s history. Many of the city’s homeowners don’t even know when their house was originally built, sometimes requiring a fair amount of research to find the answer.

Such structures — whether used for business or a personal residence — have likely already had their fair share of upgrades made in the past to account for then-new conveniences. Polyteck’s approach seeks to refurbish these spaces to make room for current tech improvements, while keeping intact the unique historical features that make them so desirable in the first place.

“Refurbishing and restoring a space offers a unique opportunity in the world of construction,” Polycarpou says. “The combination of modern amenities with historic ambiance is something you cannot achieve in many other places outside of London.”

Ongoing Maintenance and Monitoring

Of course, Polycarpou and Polyteck understand that it isn’t enough to construct new buildings. London has stood for generations, and the new buildings that aim to make the city more desirable today must be built to stand the test of time.

While ongoing maintenance is an obvious need for any structure, Polycarpou sees the biggest opportunity in remote monitoring. “With traditional facilities maintenance, you often wouldn’t discover a problem until things got out of hand. Remote monitoring solutions use smart sensors to carefully track any system — HVAC, plumbing and so on. This technology allows us to monitor everything from temperatures and refrigerant pressure to water leaks and energy consumption. Immediate alerts mean a faster response, and more efficient results.”

This is especially important when dealing with older structures, which are more likely to have energy efficiency problems and other maintenance issues.

Active monitoring through internet of things (IoT) devices allows maintenance teams to take on a more proactive role in replacing worn components before they fail completely. Refurbishments and routine maintenance alike can be scheduled based on the insights gained from monitoring to keep everything running smoothly.

Rather than needing to shut down a facility for days or even weeks at a time, this proactive approach ensures more consistent maintenance that decreases building down time while also keeping the structure in pristine condition.

A Bright Future for London

Overall, Polycarpou is optimistic about London’s future.

“The city continues to grow for good reason. We just need to make sure that the buildings that will be welcoming these people to London — regardless of whether they are commercial or residential — are sending the right message. Desirable and durable buildings are ultimately the foundation for a strong city that will continue to grow and flourish.”

While the city certainly poses its fair share of development challenges, it is clear that strong community input and innovative providers that embrace the latest technology will help new structures — and refurbished existing spaces — stand tall for many years to come.

Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

Published

2 weeks ago

November 3, 2024

Matthew Wiles

Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.