Business
How Polyteck Ensures That London’s New Buildings Are Desirable (and Stay That Way)

Estimated to be roughly 2,000 years old, London is one of the oldest major cities in the world — and as one of the world’s largest financial centers, it continues to grow.
Of course, population growth means that new buildings become a necessity, both for the people who will call London home and the businesses that will employ them. As the home to four World Heritage sites, it is naturally important that new structures reflect the city’s rich heritage and are equally desirable in and of themselves.
To that end, Costas Polycarpou, founder of Polyteck is among those leading the charge to ensure that the city’s future growth continues to build upon its legacy.
Regenerative Development
A primary area of emphasis for Polycarpou is regenerative development — the idea of redeveloping existing spaces and putting in new buildings that better meet the needs of the community.
“There isn’t much undeveloped space left in London,” Polycarpou notes, “and at the same time, there are many structures that are no longer suitable for their intended use. With regenerative development, we can work with local stakeholders to determine the right mix of housing and commercial spaces. A transparent approach with the community and holding ourselves accountable is vital for getting results that will ultimately benefit everyone involved.”
The lack of new space for development has led to dramatic changes in London in recent years — such as a proliferation of skyscrapers better suited to handle growing business needs. Of course, not every old building can be turned into a skyscraper. Careful community involvement becomes a necessity to ensure that the right structures are going into the right areas.
By taking the needs of the local community into account, such development efforts have a true regenerative effect that benefits all stakeholders.
Refurbishing Existing Properties
Creating desirable spaces doesn’t merely happen by replacing older structures. “We have many buildings in London that are absolutely amazing and full of history — but they don’t fully meet the needs of our modern world,” Polycarpou explains.
“Fortunately, it’s not an either/or proposition. We don’t have to tear down these gorgeous structures. Instead, we can restore their most defining features and refurbish them to account for updated electrical support, access control, HVAC, plumbing and more.”
Polycarpou notes that many buildings that fit these needs are still actively being used — an issue that isn’t all that surprising, considering London’s history. Many of the city’s homeowners don’t even know when their house was originally built, sometimes requiring a fair amount of research to find the answer.
Such structures — whether used for business or a personal residence — have likely already had their fair share of upgrades made in the past to account for then-new conveniences. Polyteck’s approach seeks to refurbish these spaces to make room for current tech improvements, while keeping intact the unique historical features that make them so desirable in the first place.
“Refurbishing and restoring a space offers a unique opportunity in the world of construction,” Polycarpou says. “The combination of modern amenities with historic ambiance is something you cannot achieve in many other places outside of London.”
Ongoing Maintenance and Monitoring
Of course, Polycarpou and Polyteck understand that it isn’t enough to construct new buildings. London has stood for generations, and the new buildings that aim to make the city more desirable today must be built to stand the test of time.
While ongoing maintenance is an obvious need for any structure, Polycarpou sees the biggest opportunity in remote monitoring. “With traditional facilities maintenance, you often wouldn’t discover a problem until things got out of hand. Remote monitoring solutions use smart sensors to carefully track any system — HVAC, plumbing and so on. This technology allows us to monitor everything from temperatures and refrigerant pressure to water leaks and energy consumption. Immediate alerts mean a faster response, and more efficient results.”
This is especially important when dealing with older structures, which are more likely to have energy efficiency problems and other maintenance issues.
Active monitoring through internet of things (IoT) devices allows maintenance teams to take on a more proactive role in replacing worn components before they fail completely. Refurbishments and routine maintenance alike can be scheduled based on the insights gained from monitoring to keep everything running smoothly.
Rather than needing to shut down a facility for days or even weeks at a time, this proactive approach ensures more consistent maintenance that decreases building down time while also keeping the structure in pristine condition.
A Bright Future for London
Overall, Polycarpou is optimistic about London’s future.
“The city continues to grow for good reason. We just need to make sure that the buildings that will be welcoming these people to London — regardless of whether they are commercial or residential — are sending the right message. Desirable and durable buildings are ultimately the foundation for a strong city that will continue to grow and flourish.”
While the city certainly poses its fair share of development challenges, it is clear that strong community input and innovative providers that embrace the latest technology will help new structures — and refurbished existing spaces — stand tall for many years to come.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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