Lifestyle

Astrofit Is at the Forefront of Innovation

Published

4 years ago

November 11, 2020

In any industry, in order to move forward and keep clients happy, businesses need to innovate. Fitness is no different, and the Canadian brand Astrofit is paving the way for a new fitness reality. “We are heavily focused on innovation. One catalyst that pushed us forward was the pandemic. People found themselves at home, needing to move and feel good. Not only that, but once they were able to leave their homes, they still had to adhere to strict safety guidelines, and we wanted to come up with a way to support them fully,” a member of the Astrofit team says.

Astrofit bets on digitalization. “We digitalized a lot of our workouts and programs, as we believe every fitness brand out there should do, since it allows for extra freedom and flexibility. When you’re able to provide digital resources for people, you’re helping to keep them motivated and holding them accountable, and that’s why they go to the gym in the first place. It’s not only about the movements, but about the community and the support, too,” the Astrofit leadership adds.

It’s natural for Astrofit to gravitate toward innovation. After all, the business is funded and run by the decentralized company TripleOne, where users from across the globe make joint decisions on how and where to invest capital and are constantly seeking to expand and innovate with the help of technology.

Astrofit is currently operating out of two locations in Quebec. During the pandemic, they made plenty of workouts available online in order to keep their community active and healthy. “We want to give people a great balance when it comes to training. Building muscle or losing fat is one thing, and then you’ve got the whole mindset of getting truly fit. We want to provide both to our people,” a team member says.

Astrofit is also playing with the idea of both indoor and outdoor workouts. While traditional gyms only focus on indoor training, the Astrofit team knows that there are plenty of benefits when it comes to outdoor fitness as well. “In the summer, people will get a ton of Vitamin D from the sun, and not only that, but it’s fun to be training out in the open. With the current situation, we’re also able to socially distance better outside, so we’re definitely looking at outdoor workouts, absolutely,” the team member explains.

Each workout at Astrofit is focused on two things: to help the client enjoy the movement and to challenge them to perform better. “We really want to select the best program for you so that you enjoy all of your workouts and they don’t feel like a chore. The plan is for you to become self-motivated and for us to simply guide you toward the best version of yourself,” the Astrofit team member comments.

Here, each client is expertly evaluated by the trainers in order to find the exercises and the training style that works for them. While high-intensity may work for one individual, that’s not necessarily the truth for another, which is why Astrofit’s trainers take the time to review everybody’s goals separately and track them.

For more news, updates, and to see expert tips from Astrofit, follow them on Instagram.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.