Business

Lauren Dascalo Is a Strategic Genius Building a Seven-Figure Brand

Published

4 years ago

November 1, 2020

No successful entrepreneur ever stumbled upon a seven-figure business. Starting from scratch and with zero followers on social media doesn’t lead to a whopping million overnight. Being an entrepreneur, especially in the social space, requires some serious strategic skills. Lauren Dascalo is a shining example of that idea. She started her career not too long ago and has already garnered over one million Instagram fans. The secret to her success is that she puts a great deal of thought into everything she does.

Lauren doesn’t leave things to chance. She has built a reliable team around her that helps her push the message of positivity, self-acceptance, and mindfulness forward. Her entrepreneurial journey began when she joined Jake Paul’s TEAM 10. While there were many other participants, Dascalo separated herself as a very well-liked, relatable young woman who had a wonderful message to spread.

She embraced the inertia that the show gave her and ran with it, pouring her heart and soul into her projects. Lauren is a dynamic creator who has more than one interest. She is a fitness model and a fit-spiration for millions. She is also a talented influencer who collaborates with some of the most coveted brands in the space, such as Revolve, Pretty Little Thing, and Fashion Nova. She is a fashion enthusiast and plans to design her own fitness apparel and loungewear line soon.

When it comes to growing a brand, Lauren Dascalo likes to diversify. She doesn’t just bet on one idea but instead explores multiple streams of creativity. As such, she has the goal of putting together ebooks and an online coaching program to help even more people become the best versions of themselves.

Her brand is now reaching seven figures, and that’s not at all surprising. Fans can’t get enough of Lauren’s authentic content and charismatic personality. She wants to be an agent of change by encouraging people to nourish their mental health and not be afraid to show their feelings. Lauren is poised to be a true leader in the industry that many look up to. TEAM 10 was just the spark that ignited her creative fire.

While Lauren is extremely popular on Instagram, she hasn’t stopped there. She has diversified her presence that now spans across multiple platforms. She has built various funnels that connect her to a truly diverse audience. When it comes to collaborations, Lauren is very strategic about those, as well. For her to work with someone, she has to make sure that their values align first. If they don’t, she is never afraid to say no and move on. “I have turned down multiple offers for partnerships. When a brand approaches me, and they want me to push forward a message that doesn’t resonate with my core values, I turn it down right away. The money doesn’t matter,” she explains. Fans are always assured that Dascalo is sharing with them what she truly believes in and isn’t just another influencer out there to make a quick buck.

To learn more about Lauren Dascalo, follow her on Instagram.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.