Business

Creating milestones in the e-commerce space is Mohammad Edris Hashimi, aka Idrees kickz with his brand Woiair

Published

4 years ago

October 31, 2020

The teenager businessman from Canada suggests a few essential entrepreneurial skills that he believes can help other entrepreneurs attain success.

There is a certain category of youngsters who follow the crowd, understand what is in trend and then take decisions about their career. And, then there is another category that involves people who are modern-day rebels and the ones who only believe in creating opportunities for themselves. It is rare to find youngsters from the latter category, but we came across one such youngster who is impressing everyone with his skills and talents as a sneaker entrepreneur; he is Mohammad Edris Hashimi, aka Idrees kickz from Canada who is excelling at the e-commerce game and how.

Right from starting his career at the age of 13 with buying and selling stuff online, understanding the market trends of the e-commerce world and learning newer things each day, to initiating his own brand called “Woiair” and becoming a multi-figure earning successful entrepreneur at 19 years is all that Idrees kickz about and much more. The youngest Canadian e-commerce entrepreneur with his passion in sneaker reselling business has proved his mettle in the industry and inspired youngsters all across the globe to believe in themselves and listen to what their heart seeks.

Currently, after graduating from high school, Idrees kickz is excited to learn business program from the university and apply the knowledge in his business to expand his brand and its opportunities for more growth and success.

There are a few entrepreneurial skills that Idrees kickz believes other budding entrepreneurs must emphasis on to achieve all their business goals.

Customer service skills: For any entrepreneur in this world, the quality of the products/services should be of utmost importance. One must focus on listening to what the customers need and provide them with the best customer service by giving attention to their demands.
Time management: Only putting the focus on any one aspect of carrying business is not a good idea, point out Idrees kickz. He says a skilled entrepreneur must know how to manage time, and accordingly focus on all the aspects of carrying out business activities and responsibilities successfully.
Networking skills: With the advent of the digital world and the growth of the e-commerce space, entrepreneurs are aware of the incredible reach they can have across mediums. For this, Idrees kickz says they need to have proper networking skills for spreading the word about their brand across social media platforms and optimizing the mediums to create more collaboration as well as generate more sales.

From his early days, Idrees kickz always drew inspiration from business personalities like Elon Musk and Jeff Bezos as he feels his story is similar to them as he too has been working incessantly to make it huge in the business world. Currently, Idrees kickz is working to fulfill his business goals, which includes opening a huge sneaker store in Toronto and LA and collaborating for designing shoes with brands like Adidas and Nike.

The 19-year-old Canadian businessman is living his dream and inspiring other youngsters as well all over the world with his self-made success story. Follow Idrees kickz on social media platforms like YouTube/Twitter/TikTok/Instagram/Facebook @idreeskickz.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.