Business

Why You Should Invest In The Online Educational Space

Published

4 years ago

October 21, 2020

Douglas James is a highly successful entrepreneur and marketing expert who uses digital marketing to empower entrepreneurs to grow their businesses. Known as the“High Ticket Client Guy”, he specializes in working with businesses that sell high-ticket products or services, and helps them retain high-paying customers. A high-ticket field he focuses on is the online educational space, working with online coaches and course owners who charge thousands of dollars for their services. According to James, anyone who charges less than that is simply wasting your time.

“I focused heavily on the coaching market because a lot of people are definitely willing to pay for education,” says James. “Those industries are changing the game. A lot of people are starting to realize that you don’t need to go to school for X number of years and go into tens of thousands of dollars of debt to succeed.”

As the job market continues to evolve at a rapid rate, many people are turning to online courses to learn modern business skills and digital techniques that traditional tertiary institutions do not provide. According to an article by Forbes, these skills are just as, if not more valued, as traditional degrees. “When hiring, companies are now recognizing the value of certifications that come from specialized providers, as opposed to solely prioritizing those from traditional institutions. These tertiary providers are known to be just as capable, or even more so, of providing training as universities and colleges.”

With so many different online courses available right now, it may be tempting to choose the cheaper option. However, according to James, by paying less you’re actually wasting your money, because you won’t be getting the quality and attention of higher-priced courses. “I’ve seen people sell their education for $1000, which is cheap. I feel like that’s a disservice to the end-user, because if you’re selling a course for $1000 and you’re selling it to hundreds or even thousands of people, how much time can you actually dedicate towards each customer?” he asks.

According to James, you need to charge more to do more. “I always educate our clients to charge $5k or even $10k for their educational product, because if you collect more money from the student, you can provide additional support,” he says. “You can provide weekly calls, or you can actually hire people to give them one-on-one support. If they have or have any questions or if they need something, they have someone to reach out to. People are willing to pay more for access instead of just a bunch of videos.”

In addition, more expensive courses will ensure more dedicated students. “From a consumer’s perspective, the more you pay, the more you pay attention,” says James.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.