Connect with us

Business

How Otter PR is Redefining the PR Industry and Why You’ll Want to get On Board

mm

Published

on

When adversity is looming in the distance, there’s a choice to be made. Be proactive, even if you don’t know the extent of the adversity, or wait for it to hit and be reactive. Co-founders of Otter PR, Jay Feldman and Scott Bartnick, chose to be proactive.

With COVID-19 beginning to show just how disruptive it will be, the two business partners knew that their current work in e-commerce was bound to go under for quite some time. The two discussed not only what they were good at, but what they enjoyed. And after a very poor experience with a publicist, Feldman was determined to offer a better service with a concrete guarantee. Born was Otter PR.

So how did a small start-up in the midst of a global pandemic not only rise to success, but continue to take the lead in the PR game? It’s all about collaborative execution. While many companies were forced to temporarily or permanently close, Otter PR rose from basically zero to seven figures in six months, and that’s no simple task. Best said by Lara Rosales, the VP of Communications, their core values lie in teamwork and open communication. It’s more than breakroom chit chat. It’s about having aligned priorities and working as a unit to get there.

At Otter PR, they know the value of you is in your story. When’s the last time you were interested in a one-page story with broken paragraphs and missing sentences? Probably never. That’s why Otter PR takes the time to deep dive into your story, not skimming or skipping any words, because each part is important to getting you to your goals and the Otter PR team to understanding you fully. With a diverse group of publicists of all different backgrounds and expertise, no matter who you are, they’ll have someone who will be eager to learn your story inside and out. 

The Otter PR team embodies a powerful force to be reckoned with. Not only do they have the passion and experience to thrive independently, but use their individual strengths to support and advise each other each step of the way. And they don’t stop there. The open line of communication goes beyond the team, but to the clients themselves, ensuring the client’s vision comes to life just how they imagined it. Ultimately the client’s media coverage and how they are portrayed is priority, so each client will be able to text, call, or email their publicist at any time to have their questions answered.

In order to have confidence in a company, they need to have confidence in themselves, and Otter PR knows they’re good at what they do. They won’t take just any client, only those who they know has a story worth being published. Due to that vetting process, they guarantee that anyone they do work with will see results. If not, they have a money-back guarantee. Otter PR also utilizes month-to-month contracts instead of long-term ones, illustrating their understanding that a client’s needs often change. You can cancel, restart, upgrade, or downgrade at any time, because they’re not in the business of keeping you locked in, they’re in the business of bringing you the most success.

Whether this is your first time working with publicists or you’re a big brand that needs some extra buzz surrounding an upcoming event, Otter PR has got your back. Stop dreaming about how you want to scale your brand and make it a reality.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Hustle Division Evolves into HD AI Lab Group: A New Powerhouse in AI-Driven Marketing

mm

Published

on

Los Angeles, CA — May 8th — Hustle Division, the award-winning agency behind Gold and Platinum campaigns for brands like PrettyLittleThing and Zootiez by Future — and legendary artists like 50 Cent, Snoop Dogg, Warren G, Normani, Saweetie, Tyga, YG, and will.i.am — is officially rebranding into HD AI Lab Group.

This major evolution is led by E.G., a proud Latino entrepreneur, who also owns Zooly.ai, a fast-growing AI company backed by major investors and already trusted by top brands across the NBA, NHL, and entertainment.

HD AI Lab Group brings together creative energy and real AI innovation to help brands, artists, and businesses grow in today’s world.

“This isn’t just a rebrand — it’s the evolution of everything I’ve built, now powered by real AI to shape the future of marketing,” said E.G., Founder & CEO of HD AI Lab Group.

Stay tuned and follow the journey on the newly revamped Instagram: @hustledivision

Media Contact:
info@hustledivision.com

Continue Reading

Trending