Business

Interview With Lewis Schenk, Founder Of Fast Growing Digital Media Company

Published

5 years ago

October 5, 2020

With the online entrepreneurial world becoming increasingly saturated, it is harder than ever to stand out. There are a number of different tools and strategies to position yourself in your own unique way, and entrepreneur Lewis Schenk knows just that. Lewis is the founder of Boost Media Agency, a fast-growing public relations and media company, who specialises in helping entrepreneurs and business owners get more exposure for their brand and outposition their competition. Lewis has worked with over 200 clients in the last 5 months alone, and here we take a sneak peak into his mind to learn more about what he does and how he’s been able to achieve what he has so far in 2020.

Thank you so much for doing this with us! What is your “backstory”?

Lewis: So I grew up in Canberra Australia, where I left at 19 years old to go to college in America on a golfing scholarship. I made a lot of great friends and a really strong network of connections over there. Long story short, I didn’t finish my 4 years of school over there – I ended up returning after 2 and a half years, only to spend two more years studying in Melbourne. I was playing on the elite amateur golf circuit throughout Australia and was looking to turn pro, but I fell out of love with the game. So instead I started an events company which operated Australia-wide, and also worked for another digital agency in the media and public relations space. It was at the start of 2020 where I took the plunge and poured all my energy into building my own public relations and media agency, and I haven’t looked back since.

What was your key driving force to become an entrepreneur?

Lewis: For me it was always about freedom. When I was in school I was stuck in the paradigm that going to university after school, then joining the workforce and working my life away was the only option. That always scared me a lot and it definitely motivated me to create a life I wanted to live – a life on my own terms. That definitely affected some of my decisions along the way.

What do you think makes your company stand out? Can you share a story?

Lewis: Yeah, so right when I started out I would do a lot of cold outreach on facebook – and anyway, I ended up getting on a call with one of the most interesting individuals who I’d ever met. Once he started listing off all the companies he ran and the millions of dollars he had made, I was quite nervous. None the less he was a great guy and we ended up doing some business together. Unfortunately due to my inexperience at the time, I made a huge mistake with some of the work – but I took ownership for that and gave him an extra month’s service for free. So to sum it up, myself and my team at Boost are dedicated to making sure all of our clients’ experience is a positive one. And also ensuring our communication is second to none.

What has been your favourite moment in business?

Lewis: I’m going to have to say the first ever deal that I closed. There is no better feeling when you make your first sale – I really think that this is when you have proven to yourself that what you want to do is possible, and it actually works.

What do you believe is the most important ingredient for success?

Lewis: I believe it is a combination of mindset and discipline, hands down. The mindset is needed to give yourself the belief that you can get to where you envision yourself, and the discipline is what is required to put in the action to actually get you there. So yeah, I don’t think it’s just one ingredient, there is definitely a couple that you need.

How have you used your success to bring goodness to the world?

Lewis: I really like to give back to those in need. Whether it’s tipping someone at a local restaurant or store, giving money to a homeless person or even just buying someone a gift as a nice gesture. I truly believe that one of the keys to success, happiness and fulfillment is to give back to others.

Lastly, what’s the best advice you’d give to someone starting out as an entrepreneur?

Lewis: As cliche as it sounds, trust the process. Nothing happens overnight and if you truly want long term success you must fall in love with the process – not just the result. And remember: success is the journey, not the destination.

Thanks so much for joining us Lewis, we wish you all the best!

If you want to learn more about Lewis and his work, visit his website & follow him on Instagram @lewis_schenk for daily value, content and inspiration.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.