Business

Izabela Hamilton, CEO & Founder of Rankbell, proves that with hard work and focus, dreams do come true

Published

5 years ago

September 22, 2020

Commitment to Helping Others Makes This Rags to Riches Story Even Better

San Diego, CA: Standing in long lines in the freezing cold weather to get a ration of food seemed normal as a child growing up in Romania. But, Izabela Hamilton knew she wanted more. From a young age, Izabela Hamilton was told that America is a place where people go to make something of themselves. Izabela believed in this image of America and worked hard to make this ‘land of opportunity’ her reality. When she received her visa to go to America, it was one of the happiest of her life! She knew her life would never be the same, and wanted to make things better for her family as well.

“I made the decision that I will live in America and nothing could stop me,” said Hamilton. “Funny thing is about wishes when you make them, they come true. I was able to get into a program, go to the embassy, and be granted a visa for America. What a win that was! I felt like my life would completely change and it did. Was it easy? Far from it!”

Success was anything but easy. Hamilton worked hard – sometimes in excess of 60 hours per week – to earn enough money to support herself and send some home to support her family. Of this experience, she says, “All I thought of every day was that I wanted them to never have to worry about money again. I didn’t care how much I had to work as long as they were happy.

Oftentimes I fell asleep crying due to exhaustion, and loneliness, but I knew that I couldn’t give up at the first sign of hardship. I was set up to succeed and that’s all I saw.”

Failure was not an option. She dreamed of helping one million people achieve financial freedom by working at a business that they own. So, with a laptop and the dream – she founded Rankbell

– an Amazon ranking company that helps sellers grow their business. Like most entrepreneurs, she didn’t start out making much. But, Rankbell has since helped thousands of sellers – some of whom started with profits as low as $100 per month – grow their businesses into 7, 8, and sometimes even 9 figures. The company is also on track to achieve Hamilton’s original goal of helping one million Amazon sellers grow their businesses by the year 2030. Rankbell was also recently voted as the leading expert in their industry.

Established in 2015, the ranking service provides sellers with a variety of services to help increase Amazon rankings, boost sales, and maximize profits. Though more services are added as the need arises, they currently specialize in assisting with product launches, content marketing, PPC management, listing and optimization, video and image services, and social media.

For more information on Rankbell services and how they intend to reach their ‘one million served’ goal, reach out to [email protected]

About Rankbell: Rankbell is an Amazon concierge focused on helping small businesses reach financial freedom – no matter how big the goal! Our services include listing optimization, images, and video, PPC management, social media, content marketing, and press releases, and ranking services. Founded in 2015, we are on a mission to help 1 million customers achieve success by the year 2030. Will you be one of them? www.rankbell.com

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.