Lifestyle

The Birth of a Beauty Giant is Shaking the International Luxury World

Published

4 years ago

September 21, 2020

In the United States, and all around the world, we’re all fascinated by luxury brands and you probably think you know all of them. But the most famous ones aren’t always the most exclusives and today we’re looking into the fascinating international growth of French luxury house Morreale Paris, projected to become one of the main newcomers of the next few years, joining New York based Khaite on the list of the most anticipated labels of 2021

The discreet Parisian label is known to have been around for hundreds of years in Europe working only with royal dynasties before relaunching worldwide in 2018 after its mysterious founder Jean Pierre Morreale, had a dream where his ancestor told him it was time to open the brand to the rest of the world.

The following year, the French company launched their first perfumes for her and for him just before shocking the internet by introducing the most expensive fragrance in the world, Le Monde sur Mesure (sold for $1.8M the same year to an anonymous buyer after a secret exhibit in Los Angeles.

Adding to the hype, Morreale Paris’ owner and creator, Jean Pierre Morreale, who was described in the press as a « cryptic figure » is known for being one of the most private personalities in the business. Notorious for attending anonymously events of his own company and for his personal relationships with royals and Hollywood A-listers.

The French label released two introductory campaigns in 2018 and 2020 featuring actress Logan Polish and runaway models Connor and Max Haddadin before selling out of all products almost immediately in the United States instantly picking the interest of the US luxury market while promising restock before the end of the year along with the launch of new products.

Business wise, if the young label keeps drawing interest from its US customer base and is able to maintain the exponential growth they’ve been generating over the past two years… there’s a new kid in luxury town and you should probably stay very attentive for Morreale Paris’ IPO because it might be the best deal of the decade.

We are avidly waiting for their 2021 campaign that might integrate runaways according to a source close to the brand and we are ready for some new epic cinematography and stories like only Morreale Paris can do!

If you haven’t heard of Morreale Paris yet, go discover their website at www.morrealeparis.com

Our favorite fragrances are Heritage for ladies and Meridian for gentlemen.

SEE ALSO : Morreale Paris’ secret touch, cinematography for kings.

https://youtu.be/54rL4XQC1HQ

https://youtu.be/tAd8VmPEz6k

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

Published

2 days ago

November 23, 2024

Michelle Langton

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.