Business

Matteo Pittaluga reveals the 3 top strategies that will make your E-commerce blast with sales in 2021

Published

5 years ago

September 21, 2020

In this interview Matteo Pittaluga, digital marketing expert and teacher, shares his best strategies that will help your E-commerce get more customers with social media marketing

In the past four years he trained over 30.000 students and has been invited to teach for international universities and business schools such as Marconi International University of Miami and MIA Digital University of Barcelona, today Matteo Pittaluga will share his thoughts on the future of E-commerce and the best ways increase sales for your any website.

Matteo, you built many Ecom websites in the past few years in different niches such as events, fitness and education… what do you think is the most important ingredient for a website in order to generate sales?

Without any doubt it’s WEB TRAFFIC. In my opinion any E-commerce website should have a minimum of 200 unique visitors each day in order to generate sales on a daily basis so this is the first thing we need to have in mind when starting something new. The way to drive lot of traffic is very simple: invest between 20$ and 50$ a day on a super-targeted ad on social media and that should be enough to bring a lot of visitors.

So pay advertising is the key here right?

Absolutely, and targeting is the next thing. If you want to sell products on your E-commerce not only you have to focus on brining a lot of visitors but they have to be TARGETED VISITORS, meaning they have to prove some sort of interest on their social media accounts for the products or services you want to sell. The magic of pay advertising is this: you can choose to show your ads only to a specific audience and therefore maximize your budget and results.

This was very clear, and then what happens as soon as a visitor hits your website?

In 90% of the cases a visitor will leave in about 5-10 seconds for many reasons: they don’t like the first content they see, the website doesn’t look professional or trustworthy or in other cases they simply get lost and can’t find what they are looking for. They key strategy here is to keep in mind visitors do not know anything about our brand so they need to be guided in every single step.

A good Ecom website should have a top banner with the best-selling offer or the hottest product displayed and right after that a selection of all the different categories so the user can immediately find what they are looking for.

It looks like clarity is essential at this point…

Clarity is everything because a confused mind will never make a buying decision, we paid a lot of money to drive visitors to our website and now our goal is to convert those visitors into sales! Another very important element in my opinion is the correct use of both text and images in a 50% – 50% ratio.

Very often I see websites with amazing content but they lack of images and vides, or sometimes I see the opposite with websites that have great design but no information at all. Keep in mind the 50/50 rule and your website will be good, also don’t forget the quality of images and videos is essential to create trust and show professionalism.

Give use one last tip or strategy Matteo… What else do we need to improve the sales for an E-commerce?

You need to use RETARGETING… a lot of retargeting ads! For those who are not familiar with retargeting it basically means to show ads all over the internet to people who already visited your website but didn’t make a buying decision.

Retargeting both on Facebook and Google’s networks so far has proven to be the best online strategy to bring sales up by 50% or more.

So yes, the ultimate system to increase sales for your E-commerce is the use of pay ads, a high-converting home page and retargeting all over the internet. I also recommend to have a sales team always ready to reply to potential customers in real time with a live chat or WhatsApp/phone number on the website as the presence of live support can make the difference between making or losing a sale.

Thank you Matteo, you have been extremely clear with your answers and you’ve been sharing a lot of practical tips and experience in this interview, we really appreciate your work and wish you all the best for your career and future projects.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.