Business
How to Apply Successfully for Bridging Finance
Property developers often complain that bridging loans are too expensive and spend their time relentlessly hunting for the cheapest rate. But bridging finance is expensive for good reason and that is because it is quick, flexible and has a relatively simple application process compared to other forms of funding. It’s a trade off between ease and speed and price. So, what’s the alternative? A great rate from a large, well-known lender but one which will require an immaculate credit record and may be beset with delays from slow underwriting processes to completely inflexible protocols and procedures sometimes resulting in a final negative decision which may have taken weeks to be determined. So you pays your money and takes your chances. The time a more conventional lender may take to make their decision might mean the loss of a great development opportunity snapped up by those with readily available finance so the attractive interest rate will just become academic. It can be worth paying the higher cost of bridging finance if it enables the developer to obtain a site or property which will offer a top dollar return. So, ignoring the cost, what are the advantages of using bridging finance to obtain a deal:-
- Speed of decision – many bridging companies have what is described as a shallow decision-making process which means you can move quickly to secure a good site or property
- Flexible criteria – a bridging loan is sometimes the only form of funding available, for example, when a property is currently uninhabitable or the developer is buying undervalue
- Improved cash flow – some bridging lenders will roll up the interest so you don’t make a monthly payment and just pay everything at the end
- LTV up to 75% – usually based on value rather than the purchase price which can be very advantageous if the property is bought for a figure significantly below its market value
- Non Status – bridging finance companies can be less fussy about borrower status than some of the more conventional lending routes
- Simple underwriting processes – no proof of income, no bank statements, some lenders won’t even require the borrower to complete an application form
So, if bridging finance really is the way to go on this next development opportunity, are there any do’s or don’ts which borrowers need to be aware of to help smooth the passage of their application?
Although bridging finance is a model which is designed to be quick and easy, there are still some pitfalls which sensible applicants would do well to avoid and some factors to be aware of.
- Do be realistic on the valuation – your view and the agent’s view on what a property might be worth may well differ a little or even quite significantly from the rather gloomy forecast of an RICS surveyor for secured lending purposes whose sole job is to protect the bridging company’s risk. Many bridging lenders will offer loans based on what is called the 180 days restricted sales value which is frequently 10%-15% less than the full open market value. Expect a cautious valuation on properties that are niche or quirky or are in what is described as secondary locations. You will need to pay for the valuation too and these can be pricey. You pay for the report but it belongs to the lender and they may not actually release it to you which can be tricky if you are seeking to challenge the valuation figure. The report is often not released until the loan is approved -in which case it may not matter- or declined, in which case it is often too late to argue the point. Bear in mind that the buildings insurance you will need to buy is based on what is called, ‘the insurance reinstatement value’ and for some commercial properties, this can be substantially higher than the actual value of the property. For commercial premises, the amount that you can borrow is usually based on the VP value or Vacant Possession valuation or the bricks and mortar value, not the business valuation; this applies in particular to hotels and care homes. This can catch out applicants intent on buying properties with low asset value but potentially high incomes.
- Be realistic on the timescale – completion is not normally possible within a matter of days or even hours, this is usually just marketing spiel to attract customers. The realistic average time to work to for approval for a bridging loan is around four weeks and there are clear reasons for this. First of all, you have to book a valuation and then wait for the surveyor to visit the site and complete his report. The average is ten business days from the inspection so that will basically take a fortnight. The lender then has to review the report and assess the risk with their team and this may then trigger a requirement for more information and details from estate agents, Solicitors or planning officials all of which will need a response time. Next comes the legal process which is unlikely to be rapid as most Solicitors are working on a backlog and there are other delays outside the Solicitor’s control such as the time taken to complete the searches – this in itself can often take two to three weeks depending on the speed of response from the local borough.
- Choose your Solicitor with great care – ideally, you want to pick a Solicitor who is responsive and experienced in this field and who is keen enough to make an effort to retain your business; this might involve aiming at more prestige Solicitors who attract a higher fee rather than the lower end of the market where Solicitors are often log-jammed with large backlogs of poor quality work and with little fee incentive to move it through quickly. You need to pick a lawyer who shares the motivation and enthusiasm of both you and your bridging finance company. Choosing the wrong Solicitor and then having to extract the incomplete work only to move it to another law firm is painful and incurs even more delay – better to make the right choice in the first place. If you are using a bridging broker then ask them for a recommendation but beware as they probably feed business to a favourite and they just might not be the fastest or the most efficient but this can be better than simply sticking a pin in the map. It is imperative that the Solicitor has experience of bridging loans as there are unique aspects to this type of work and apart from anything else, lack of familiarity can cause delays. Don’t use sole practitioners as they are almost always bound to be slower, use the Law Society website to find a small to a medium-sized firm which can demonstrate a tangible specialism in bridging finance. It is also really important that the Solicitor is easily contactable and responsive as this should be a fast-moving and urgent process. Solicitors bogged down in mundane ‘high street’ work will not have the appetite, experience and speed of response for bridging finance work
And now for the don’ts.
- Don’t forget to plan your exit strategy – part of your application will include detail about how you are going to repay the loan. This will have to be evidenced in most cases, your word or suggested plan will not be sufficient. Listing the property for sale before drawing down the loan is one option, an exchange of contracts with a purchaser is another.
- Don’t try and hide unfavourable aspects or elements of the project from the lender – your bridging lender will do a very thorough assessment of the application and will leave no stone unturned so will find out all the little nasties that you would really rather they didn’t know about. Be honest and upfront about your credit history – they will find out anyway and trying to hide things will definitely not create the right impression. Bridging finance is more flexible and open-minded about credit status than other forms of borrowing so hold your nerve as there will be a lender out there for you. It will also cause delays if you fail to reveal things about your credit record. If you are using a cash deposit then the lender will be obligated under money laundering regulations to thoroughly investigate the source of these funds. If there is anything nasty in your background – CCJs, insolvency – then it always pays to be upfront with your broker and the bridging lender
- Don’t keep the lender in the dark if you encounter problems or delays- lenders realise that property development is not always straightforward so if you suspect the loan may not be redeemed within the time frame then flag this at the earliest possible opportunity. The lender can then work with you to find a solution and is on your side. You could ask for an extension or ask your broker to look at other finance options in parallel with a solution that you are working on with your current lender. Do all you can to avoid penalty interest rates which can be as high as 5%, a few more professional fees will be worth avoiding those charges.
Business
Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy
Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.
The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.
Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.
Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.
Essential Steps to Starting Your Online Business
At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.
“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”
The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.
He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.
Build a Sales Funnel
Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.
Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.
Attracting Attention—The ‘Eyeball’ Factor
Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.
Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.
Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.
He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.
After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.
He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.
The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.
By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.
Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.
As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.
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