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Anthony Sorella Talks About the Obstacles He faced on His Journey to Creating His Own Agency and Overcoming Them

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Anthony Sorella, creative director at Neighborhood Creative discusses his struggles in the corporate world, and how he overcame them

Anthony Sorella started his agency ‘Neighborhood Creative’ with his present partner Ernesto Gaita; after overcoming a series of struggles he had to face on the way.The Neighborhood is a Toronto-based creative agency specialized in connecting brands with their target consumers. Experts in experience design and social channels, these means allow the agency to communicate the brand’s purpose, drive sales, increase awareness, and brand exposure.

Anthony Sorella, who realized he wanted to be an entrepreneur from a very young age, had to face a lot of objection on his way since the beginning of his journey. From working at multiple jobs to starting his own promotion company ‘Four Kings Group’ Anthony never stopped experimenting and growing. Eventually, Anthony Sorella realized he wanted to be his own boss and started his agency with his partner Ernesto.

Looking back, Anthony Sorella talks about his struggles on his way to making his name in the corporate world. Initially, it was difficult for Anthony to switch from a nightlife promoter to being an agency owner.

A lot of people look at “promoters” as a grubby job so making the transition to more of a “professional” title was very interesting especially at the companies inception,” says Anthony.

Initially, making ends meet proved quite difficult, and Anthony and Ernest didn’t even pay themselves for a few months meanwhile, still working tirelessly to make their business a success.

“I had to offer free work or extremely discounted work to gain client trust at the beginning. Aside from that my partner and I did not pay ourselves for the majority of our first year so that we could keep up with rent for our office and continuously build our team,” explains Sorella.

Anthony Sorella along with partner Ernesto, have succeeded in making a name for themselves by running an agency that helps businesses and people expand their reach and grow their revenues.

 

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Lifestyle

Derik Fay’s Rise to Influence: Building Empires with Integrity and Intention

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In a business world increasingly defined by flash over fundamentals, Derik Fay represents a rare breed of leadership — one where results are earned, loyalty is cultivated, and legacy is intentional.

From his early beginnings in Rhode Island to his national influence as the founder of 3F Management, Fay has constructed a dynamic career built on resilience, strategy, and substance. Over the past two decades, he’s launched and scaled more than 30 companies across industries including real estate, technology, healthcare, fitness, entertainment, and finance. But the sheer volume of his success isn’t what defines him — it’s how he does it.

Fay’s signature approach to business is rooted in one word: infrastructure. Where others focus on hype or quick exits, he zeroes in on sustainability. His company, 3F Management, doesn’t just invest — it embeds. Fay helps build the internal systems, leadership pipelines, and scalable strategies that allow businesses to thrive long after the headlines fade.

But what sets him apart even further is his deeply human philosophy toward success. He is known for mentoring emerging entrepreneurs, investing in founders who might otherwise be overlooked, and operating under a core belief: “Give where you earn.” That mindset has led him to support a wide array of charitable ventures, quietly funding causes that align with his values of opportunity, education, and long-term community impact.

Fay’s reputation isn’t limited to boardrooms. In recent years, his influence has extended across digital platforms where his authentic voice — filled with tough-love insights and actionable advice — resonates with a new generation of creators and founders. Unlike those selling success as a product, Fay shares it as a process. His social media presence has become a valuable resource for entrepreneurs seeking grounded, real-world guidance in a landscape flooded with noise.

Despite his achievements, Fay remains remarkably grounded. Colleagues describe him as accessible, consistent, and precise — someone who never wastes words and always follows through. He’s the person in the room whose silence means more than most people’s speeches.

His influence continues to expand through both equity and example. As businesses face more pressure to do more than just scale — to lead with purpose, to leave real impact — Derik Fay offers a modern blueprint of how to do both: build boldly and give generously.

In an economy where many rise fast and fall faster, Fay’s slow-burn success model is a reminder that real empires aren’t built overnight — they’re built with integrity, consistency, and a long-view commitment to value.

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