Business

Lukas Tsimopoulos is 20 and Sees His First $1M as Just the Beginning of His Career

Published

5 years ago

August 30, 2020

When Lukas Tsimopoulos started working on his reselling model via eBay, he was still in school, aged 14, but full of dreams and motivation, ready to conquer the world. Six years later, and he is making almost $1 million annually through drop-shipping, which is pretty much how products manufactured by established factories find their customers directly without other complicated steps in the supply chain. Optimizing such logistics, he manages to make more money out of a smaller volume of orders, in a quest for efficiency within a global market.

After a lot of pondering, he is now convinced to share valuable knowledge and information with his 80,000 Instagram followers through direct messaging and a special type of mentorship offered to the most driven of them. He is now only 20 years old, but people trust him in what he does, and this is evident in the great relationship he maintains with both clients and colleagues. His team of experts are aligned with him in goals and approaches, as well as in business acumen and determination to take risks and overcome burdens.

Thankfully, his whole journey is well-documented and shared on social media as an online guide for those aspiring to nail a location-neutral income by applying his techniques. Lukas was never a nine-to-five work person or one who could settle for his already established family business. While he started in Australia, he believes that a global career is more suitable for him.

Formal studies don’t always facilitate specialization, so a way to do so is searching through the Internet and focusing on data that is closer to one’s expertise. Lukas thinks long-term; planning for a bright future full of traveling and freedom to experience the world. He did a lot of testing before narrowing down to the beauty and health e-commerce niche, which is now in high demand due to COVID-19.

People are buying such products to improve their daily lives and give some cheer to their families while they have to protect themselves by staying home. He does his best in meeting their needs and responding to all requests through very effective customer service. In his view, this is the most important department in each similar company.

His current achievements allow him to dream big and make plans. He is patient and aims high. Stellar success takes time, but he has all the confidence and willingness in the world, being ready to work hard and knowing that nothing will be offered to him for free. Identifying opportunities and staying consistent in his strategy, he is gradually pulling ahead of any competition.

Comparing himself to others who made it big before in a similar sector, and looking into failures and mistakes as parts of a learning curve, he manages to refine his model. Lukas is enjoying what he is doing; it doesn’t feel like a job to him. During the pandemic, he is helping others realize how technology can bring people together, coping with unprecedented challenges and finding solutions. Nothing ever comes as an overnight success, but it is quite fulfilling to see that, through him and a new generation of entrepreneurs, a significant number of people benefit.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.