Business

Gloss continues to disrupt social media with over 2.5 billion views monthly

Published

5 years ago

August 28, 2020

Innovative digital media agency, Gloss, continues to increase their presence online with more than 2.5 billion views on their content across different social media platforms

Gloss is currently ranked as the seventh most viewed media company in the online sphere, behind the likes of Walt Disney company while topping popular US media giant, Comcast. Over the years, the company has been able to grow their popularity and acceptance, thanks to their amazing video content that has helped the network grow their social media following to more than 36 million people worldwide with offices in different parts of the world.

The internet has practically changed the way businesses operate and individuals interact. The emergence of social media has further bonded the world, literally reducing it to a global village that allows people across the world to access information and interact by the second. Over the years, several media agencies have leveraged the internet to reach their audience worldwide. However, only a few have been able to effectively harness the features and benefits of having an online presence, with Gloss Network being one of such companies.

One of the unique features of Gloss that has helped the arts and creative agency stand out is the commissioning of original content with the Gloss artist network. The company has continued to grow organically, amassing a global following and international fan base, thanks to the originality of the content provided and by featuring the new classics emerging in arts and media. This unique combination has helped the network go viral and maintain their dominance on the internet.

With an unsurpassable influence in art, media, pop-culture, and politics, and a loyal and engaged celebrity following, the posts from the network are regularly featured on the popular page with unequaled reach across all channels.

According to Statistics provided by research group Tubular Labs, Gloss ranks as the biggest arts and media company in the world, with the anonymously curated network having the largest following of any arts/media social media account in the world.

The premium content provider is followed by several celebrities, including influential artists, musicians, and personalities in the world. Some of the names on the list are The Rock, Chris Brown, Wiz Khalifa, Nick Jonas, Grazi Massafera. Other celebrities following Gloss are Ricardo Kaka, Iker Casillas, Chloe Grace, Moretz, Taraji P Henson, and Candice Swanepol.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.