Business

The Financial Crisis and Hardship Could Not Hold Her Back: How Entrepreneur Monika Tapia Overcame All Odds

Published

5 years ago

August 13, 2020

If you have not yet to heard of Ivan and Monika Tapia, you are in for one inspirational story. The two entrepreneurs are a classic encapsulation of the American dream, and a continually driven power couple to boot. It is rare to hear of a “started from the bottom” story these days, but that is what makes them so powerful. The inspirational essence of their tale is not lost on Ivan and Monika, and they reflect on the roots of their success every day as they strive to achieve their main goal: helping the less fortunate achieve the position they have worked so hard to obtain.

The words that Monika Tapia lives her life by are these: “Success is not a destiny or a place you arrive, it is a way of life.” Upon realizing the trials and hardships that she and her husband faced, this wisdom rings all the more true. Monika stood by her husband as he struggled to navigate the torturous waves set forth by the 2008 financial crisis. Ivan lost his career at an engineering firm the week before the couple was to celebrate their first wedding anniversary. With fierce competition in his field and a countrywide economic downturn to contend with, he soon could not afford their debts, and the two had no choice but to move back to his hometown of Tijuana, Mexico. Soon after, Monika discovered that she was pregnant. It was a bittersweet moment that highlighted their life’s theme of beauty among struggle. Through all the turbulent times, they remained vigilant and stood by one another, a true testament to success as a way of life. For Monika, it’s not how hard you fall, it’s how many times you get back up.

“There will be many obstacles in your growth such as lack of clarity, not knowing where to start, lack of discipline. It costs a lot of money, loneliness and lack of support, but to move forward you need to want to win.” She declares. Upon finally obtaining employment, Ivan worked tirelessly to hold down a steady job while developing his own multi-level marketing business. In spite of family members questioning Monika’s involvement with a man who could barely afford their small house in Tijuana, even encouraging her to leave him at times, she saw his true potential. Over the course of a few years of incredibly hard work and long hours, Ivan turned his business into a multi-million dollar generating endeavor, with Monika as his partner in both love and lucrative business endeavors.

Monika and Ivan decided to take their hard-won status and turn it into a platform to give back to others who seek to invert their low status in life. Never forgetting the months she spent pregnant and depressed on a mattress in a house with no furniture, Monika vowed to enrich the lives of others with the knowledge necessary to navigate a tumultuous and unpredictable economy. The couple has already educated thousands of students in the ways of entrepreneurship, assisting over 300 people earn incomes of over $10,000 monthly, and even producing a few millionaires.

Monika also has a major presence in media. She is a columnist for multiple digital magazines and newspapers, and has even written a best-selling book that is currently being translated to English. She is responsible for the creation of her daughter’s brand Rich & Mind Kids, and manages her daughter’s social media status as an influencer. With further endeavors in the fields of fashion and her own social media presence, she is prepared for any economic hiccups through her multifaceted streams of income. “We currently have more than 30 different sources of income. We know the importance of not depending on one.” She explains.

After living the lowest of lows and building up an enviable life for themselves, this power-couple is ready to take on anything. As young as Monika is, through her trying times she has developed the wisdom of an elder, and yet still has so much more time to cultivate knowledge. She eloquently illuminates the barrier between oneself and success as such: “Life happens very fast, many things you postpone and others you simply cancel. What you desire stops being important because you consider that you are not of the right age, that the condition you are in does not allow for those desires, or that you do not have the resources. These are all excuses that in the end will leave you with remorse.” It is unfathomable to imagine what Ivan and Monika have yet to achieve, when they are so inherently successful, and have discovered the secret to their true potential already.

Instagram : https://instagram.com/monikatapiaoficial

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.